Email Marketing Operations Generalist

Become an EXpert as an Email Marketing Operations Generalist

At EX Squared LATAM, we partner with innovative, digital-first companies to build high-impact remote teams across Latin America. We’re looking for an Email Marketing Operations Generalist to support a fast-growing DTC/e-commerce brand in strengthening its lifecycle marketing and CRM operations.

If you enjoy building automated journeys, optimizing campaigns, and using data to drive engagement and revenue, this role is a great fit.

🚀 What You’ll Do

• Execute and optimize email campaigns: Build, test, and deploy campaigns across CRM platforms, ensuring segmentation accuracy, proper QA, and effective A/B testing.

• Design automated lifecycle journeys: Translate lifecycle strategy into automated flows such as onboarding, reactivation, win-back, and loyalty programs using triggers and conditional logic.

• Manage data & audience segmentation: Maintain segmentation models, profile properties, and integrations with data tools to support personalization and targeting.

• Monitor performance & derive insights: Analyze key metrics including deliverability, engagement rates, conversions, and attribution to uncover trends and improvement opportunities.

• Champion email best practices: Ensure high standards around deliverability, frequency management, compliance, and creative optimization (subject lines, CTAs, dynamic content).

• Collaborate cross-functionally: Work with marketing, creative, and analytics teams to ensure cohesive execution and continuous refinement of lifecycle initiatives.

🧠 What You’ll Bring

• 2–3 years of experience in email marketing or CRM operations, ideally in DTC, e-commerce, or subscription-based environments.

• Experience with email automation or CRM platforms (Klaviyo is a strong plus, but experience with tools like Braze, Iterable, HubSpot, Mailchimp, ActiveCampaign, etc. is also welcome).

• Knowledge of lifecycle marketing frameworks such as RFM, win-back, cross-sell/upsell, and re-engagement strategies.

• Familiarity with HTML/CSS for email template adjustments.

• Strong analytical mindset and ability to interpret campaign performance data to inform testing and optimization.

• Excellent attention to detail, organization, and ability to manage multiple campaigns and flows simultaneously.

• Advanced English for working with cross-functional teams and stakeholders.

🌎 Why Join EX Squared?

At EX Squared LATAM, you’ll join a diverse community of digital professionals working with global companies on meaningful projects. You’ll enjoy:

• Opportunities to own email operations and contribute directly to lifecycle strategy.

• A collaborative, learning-driven culture that values experimentation and continuous optimization.

• Exposure to modern CRM tools, data-driven decision-making, and cross-functional teamwork.

💼 What We Offer

• Competitive compensation in USD.

• 100% remote role anywhere in LATAM.

• Access to continuous learning opportunities and a strong community of EXperts across the regio