Assistant Manager, Digital Content

 

Purpose & Overall Relevance for the Organization:

Provide digital content expertise and efficiencies by managing the end-to-end activation process for locally and globally created campaigns to drive sales within the adidas North America (NAM) eCommerce channel.

 

Purpose:

Support the execution of digital content and marketing plans for locally and globally created campaigns to drive sales within the adidas NAM (US and Canada) eCommerce channel. Partner with Digital Content Managers, Sr. Manager and Director on assigned campaigns.

 

Key Responsibilities:  

• Responsible for execution and testing of content on adidas.com, adidas app, CRM, performance media according to the activation plan
• Communicate digital activation plans to cross-functional partners
• Align with and gather inputs / approvals from key stakeholders
• Interface with Global digital teams, NAM comms teams and our internal creative studio to influence content creation and maintain best practices
• Write clear, actionable creative briefs to extend and/or adapt existing campaigns
• Provide thorough feedback during content creation process
• Execute on digital content best practices
• Deliver finished files to Performance Media, CRM, and Content Operations teams on time and in full
• Support Digital Managers, Senior Managers, and Director with channel and campaign tasks, as needed

 

Key Relationships:

Global Marketing, Global Digital, US BU Comms, US eCom, US Digital Activation, internal creative agency

 

Knowledge, Skills, and Abilities:

• Knowledge of technical and creative aspects of various digital channels
• Understanding of eCommerce
• Fluent in English both verbally and written
• Effective communication skills, ability to work in a fast-paced cross functional environment
• Strong problem solver, solution-oriented attitude, and ability to prioritize workload
• Ability to understand consumer behavior across the entire digital landscape
• Comfortable working with enterprise-level platforms and technologies
• Ability to flex and adapt to changing situations
• Ability to prioritize high number of tasks with varying workload and importance
• Ability to understand content delivery needs, solutions and processes
• Ability to understand consumer behavior across the entire digital landscape
• Broad understanding and passion for the sports, entertainment and / or fashion industry

                             

Soft Skills:

• Drive and commitment to flawless execution of marketing plans, working well under pressure
• Highly organized, process and solution-oriented with an attention to detail
• Can independently prioritize and manage workload; works well under mix of remote and in-person management
• Collaborative by nature.  Able to partner with diverse teams and is flexible to variable team dynamics and cultures

 

Requisite Education and Experience / Minimum Qualifications:  

• 4-year college or university degree preferably in a Marketing discipline
• Minimum 2 years of digital marketing experience
• eCommerce related experience (either direct or supporting) a plus

 

 

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best.  We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities. 

• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.  

• Employees are eligible to earn ​an annual bonus based on both company and personal performance.​ Employees accrue prorated flexible time off in the amount ​.4388​ hours per day that increases with years of service,  ​twelve​ paid holidays throughout the calendar year and Service Time Off during milestone years.  

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best.  We embrace diverse backgrounds, experiences, and per