Senior Channel Marketing Manager

Company Overview

At Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We're solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That's mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help. The work we do here matters.

Department Overview

The Video Security & Access Control marketing team creates and oversees execution of marketing plans and programs to drive demand and support our global sellers and channel partners. The team oversees all aspects of the marketing mix including product and vertical marketing, sales and channel enablement, demand generation, communications, channel programs, social media, and more.

Job Description

Within the department, this role reports to Channel Marketing and focuses on developing marketing and communication strategies that target our video security & access control partner channels to drive loyalty and promote growth of sales.

This candidate is passionate about the channel and has a strong knowledge in partner programs, processes, and platforms to support channel marketing. You will be responsible for the maintenance and supporting documentation of our Partner Advantage Program, updating and managing the partner portal, and owning partner enablement responsibilities such as partner content, newsletters, and webinars. You have excellent communication skills and are comfortable interfacing with sales, internal stakeholders, and partners to execute on your initiatives.

Day-to-Day Responsibilities:

• Maintain and update all channel partner programs and co-op materials in collaboration with channel operations

• Identify, create, and manage compelling and meaningful content that enables partners to promote and sell our products more effectively

• Manage and develop partner newsletters and comprehensive partner engagement strategies to engage our Distribution, System Integrator, and Indirect Partners

• Create announcements to communicate new incentive programs, promotions, campaigns, and a range of corporate updates

• Collaborate with sales leaders, channel account managers, channel operations, and regional marketing on strategic initiatives that drive partner loyalty and growth of sales

• Plan and host partner-facing events including partner conferences and webinars

• Provide support and answer partner marketing inquiries

• Track and report on the effectiveness of all partner marketing activities

• Manage partner marketing portals and kits

Qualifications:

• Bachelor's Degree required, advanced degree in marketing or related disciplines preferred

• 7+ years of channel marketing and/or communications experience

• 5+ years of experience in B2B technology required, B2B technology manufacturing experience a plus

• Strong written and verbal communication skills

• Excellent presentation skills

• Knowledgeable in the channel with experience in partner and distribution marketing

• Experience in Salesforce reporting and HubSpot or other marketing automation tool necessary

• Previous sales experience a plus

• A self-motivated, critical thinker who can define, drive, and deliver on objectives and is motivated to succeed

• Ability to create and deliver high-impact field-facing content

• Previous experience in entrepreneurial environments

• Thrives in a fast-paced environment

• Ability to travel up to 15%

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Basic Requirements

• Bachelor's Degree required, advanced degree in marketing or related disciplines preferred

• 7+ years of channel marketing and/or communications experience

• 5+ years of experience in B2B technology required, B2B technology manufacturing experience a plus