Director of Online Recruitment

Job Title

Director of Online Recruitment

Department

Admissions Office

Worker Type

Regular

Pay Type

Salary

Position Salary Minimum

$90,000

Position Salary Maximum

$105,000

Salary will be commensurate with the level of the position, education, and experience.

Scheduled Weekly Hours

40

Benefit Eligible

Yes

Screening Date

2025-06-30

Job Description Summary

The Director of Online Recruitment is a pivotal leadership role responsible for driving the strategic growth of Miami University's online programs. Reporting to the Assistant Vice President of Admission, and working closely with the Assistant Vice President of Online Learning and Professional Education as well as the Miami Online leadership team, this individual will provide strategic oversight of all aspects of online student recruitment, from lead generation to matriculation, with a strong focus on leveraging third-party partnerships for admission advising, lead generation, marketing, and recruitment, fostering a seamless student experience as they explore, select, and ultimately enroll in Miami’s online programs. The Director will be a strategic and influential leader, employing data-driven and relevant strategies to achieve ambitious enrollment targets and enhance the overall online student experience in a complex university environment.

Strategically, the Director is a senior team member in the admission unit who assists with setting overall enrollment goals, develops a comprehensive recruitment plan, monitors trends in the market, and works directly with the University's faculty and staff, and key strategic partners, to help ensure optimal enrollment across all online programs.

Miami University is a highly relational environment. The Director of Online Recruitment is responsible for creating and maintaining strong internal and external relationships with multiple university stakeholders to meet enrollment goals. Every program, initiative, communication, service, and process to enroll online students is developed in collaboration with appropriate university personnel and external partners. As a diplomatic and politically savvy colleague, the Director is a steward of Miami’s Code of Love and Honor, leading decision-making with an understanding of the impacts it will have on the stakeholders involved, working vigorously to earn and maintain trust with prospective online students, as well as staff and external stakeholders, displaying care for others, and approaching their work with a spirit of service, humility, gratitude, and a desire to foster a sense of belonging for students and their colleagues.

The Director is a highly ethical and accountable leader who balances decisiveness and adaptability needed to succeed in a fast-paced environment with the transparency and collaborative spirit that empowers others to succeed in their support of online enrollment growth. The Director is a problem-solver, proactively addressing issues through expert data analysis and trend monitoring, and collaborating with others, resourceful in moving hurdles to online enrollment success, and escalating challenges as needed.

This position is approved for remote work on a hybrid basis. Remote work is not a right, but a working arrangement that can be modified or revoked by Miami University at any time for any reason.

Job Description

Essential Duties and Responsibilities:

Strategic Enrollment Leadership: 20%

• In collaboration with the AVP of Admission, the AVP of Miami Online, and University Communications and Marketing (UCM), develop and implement a comprehensive strategic enrollment plan for all online programs, aligned with institutional goals and market demands.

• Lead efforts to achieve ambitious enrollment targets for online programs, continuously analyzing performance metrics and adapting strategies to optimize conversion rates.

• Stay abreast of industry trends, emerging technologies, and best practices in online enrollment management and digital marketing to ensure the university remains competitive.

• Work collaboratively with Miami transfer and strategic partnership personnel and partner organizations to grow and optimize enrollment through these channels. 

Third-Party Partnership Management: 20%

• Oversee and optimize relationships with third-party admission advising services and inquiry generation partners, ensuring alignment with university brand, quality standards, and enrollment objectives.

• Negotiate and manage