Paid Media Associate, Social

 

Headspace and Ginger have recently merged to become Headspace Health! While roles are still being recruited separately on our respective websites, new hires from this point forward will be joining Headspace Health. For more information, please speak with your recruiter! 

 

About the Paid Media Associate, Social at Headspace Health:

As the Paid Media Associate, Social at Headspace Health, you’ll help to develop and execute high-performing, best-in-class social DTC paid media campaigns that fully align to our business’ overall go to market strategy and mission to help make the world a healthier, happier place. Reporting to the Manager, Paid Social, our ideal candidate has 3+ years of experience in paid social either at an agency or the brand side and is passionate about all things Paid Social. You will make a significant impact on our DTC growth by planning, implementing and optimizing paid social campaigns across both web and app with a focus on new user acquisition. This person will be a vital all-around contributor to the continued success of the Headspace Health marketing team.

How your skills and passion will come to life at Headspace Health:

• Be a key member of the team, building a world-class Paid Social strategy across Meta, TikTok, Snap, and Linkedin as part of a larger paid acquisition portfolio
• Execute day-to-day optimizations, including: trafficking ads and QAing, reallocating budget, and finding new areas of opportunity to help hit KPIs more effectively
• Analyze performance, build reporting dashboards, and recommend ways of iterating, helping to drive new learnings
• Work closely with Data & MarTech leads to ensure all tagging needs are met and reporting is optimized 
• Collaborate cross functionally with creative and marketing teams to develop creative + copy to scale and optimize our social campaigns
• Assist in building channel best practices for paid social with the guidance of the Manager, Paid Social and Sr. Manager, Performance Marketing
• Assist in communication with key partners and vendors when necessary

What you’ve accomplished:

• 3+ years of hands-on media buying experience in direct response paid social including strategy development and execution 
• Experience across the breadth of paid social platforms: Meta, TikTok, Snap, LinkedIn 
• Mobile app / subscription based product experience is strongly preferred but not required
• You have strong analytical skills and are comfortable working within Tableau & Excel to pull out actionable insights
• You have exceptional attention to detail and are comfortable working on multiple projects simultaneously
• You’re a proactive self-starter. You’re equally someone who can go into the weeds but can also drive big picture strategy.
• Strong verbal and written communication skills

 

How to get started:
If you’re excited by the idea of seeing yourself in this role at Headspace Health, please apply with your resume and a cover letter that best expresses your interest and unique qualifications.

Our Commitment to Diversity & Inclusion:   Diversity, Equity, Inclusion, and Belonging (DEIB) is at the heart of our mission to improve the health and happiness of the world. At Headspace Health, we are committed to bringing together humans from different backgrounds and perspectives while providing employees with a safe and welcoming work environment free of discrimination and harassment. We continuously strive to create a diverse and inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.    *Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace Health. Please info