Senior Product Manager, Personalization
EmpowerAbout the role
Grow your career with a growing organization
Whether they’re helping people reach their long-term financial goals or providing personal wealth management strategies, every associate contributes to changing the lives of those we serve for the better. When it comes to job satisfaction, that’s hard to beat. And from a personal satisfaction perspective, you’ll enjoy the freedom to support causes that matter to you and experience a truly inclusive work environment. Your future starts now.
Empower is looking for a Personalization Senior Product Manager to join our team. As Senior PM, you'll lead the development of crucial digital capabilities utilizing web/mobile data to enhance our digital experiences. Your role will involve integrating marketing and customer experience platforms to drive personalization strategies for the enterprise.
What you will do:
- Enhance customer experiences and scale up the technologies behind our marketing and communication tools, including emails, notifications, and SMS
- Support organizational objectives, such as increasing customer acquisition, engagement, and loyalty, all in support of Empower's mission to guide clients to financial freedom
- Help shape our MarTech technology team. This entails crafting the vision, pinpointing opportunities, establishing goals, shaping customer/marketer interactions, and rolling out new features
- Own the product roadmap, including both significant short and long-term opportunities for your product and in the context of the broader organizational strategy and goals
- Obsess about the product design, partnering closely with designers to constantly look for opportunities to simplify and deliver a better experience
- Leverage customer research, usability testing, and market research in your strategy to improve likelihood of success and user satisfaction
- Partner closely with engineering and design to increase team velocity, cohesiveness, and productivity
- Drive decision making through customer insights, agile methods to validate hypothesis, quantitative analysis, and A/B testing
What you will bring:
- 7+ years of experience leading major digital D2C products and working collaboratively with engineering, design, and research teams
- 3+ years of experience in martech and/or salestech
- Excellent communication skills, storytelling, and organizational skills that instill confidence in senior leaders, cross-functional partners, and peers
- Relentless follow through and commitment to do the right thing and do what you say
- Detail and design oriented; the details really matter to you
- Bachelor's degree or equivalent experience; MBA is a plus
What will set you apart:
- Proven track record of navigating through the full product life cycle, integrating customer feedback in requirements, driving prioritization, and pre/post-launch execution
- Experience in the fintech industry with demonstrable knowledge of industry best practices
- Critical, analytical thinker and comfortable analyzing data and pulling out key insights
- Passionate about tackling complicated and impactful customer and business problems
- Critical, analytical thinker and comfortable analyzing data and pulling out key insights
***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***
What we offer you
We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.
- Medical, dental, vision and life insurance
- Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
- Tuition reimbursement up to $5,250/year
- Business-casual environment that includes the option to wear jeans
- Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
- Paid volunteer time — 16 hours per calendar year
- Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
- Business Resource Groups (BRGs) - internal networks that rally around common interest, exp
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