Senior Account Executive / Director, Sales - Washington DC

Job Title

Senior Account Executive / Director, Sales - Washington DC

Job Description

About The Position:

We are seeking a high-impact sales professional to drive revenue growth across new and existing accounts. This role is designed to flex between a Senior Account Executive and Director, Sales based on candidate experience, strategic capability, and leadership scope. The ideal candidate is a results-driven seller who can both execute day-to-day revenue generation and, at the senior level, lead strategic account development and large-scale partnerships.

As Senior Account Executive or Director, Sales you will leverage a robust portfolio of products and solutions, with the D/Cipher platform and team at the forefront. D/Cipher is People Inc.’s proprietary intent targeting platform—to help advertisers make informed media buying decisions both on and off People Inc. content. This is an exceptional opportunity for a proven sales leader who can balance strategic partnership development with the hustle of territory building.

About The Position’s Contributions:

55% Revenue Growth & Client Management 

• Own and achieve annual revenue targets ($3MM+ for SAE level; $5MM+ for Director level)

• Manage and grow a portfolio of existing and developmental accounts

• Sell integrated advertising and digital solutions aligned to client objectives

• Build strong relationships with agencies and direct clients

• Identify upsell and cross-sell opportunities across full product portfolio

• Deliver ongoing campaign performance reviews and optimization strategies

20% New Business Development 

• Prospect and develop new business across B2B and B2C categories

• Conduct outreach through meetings, presentations, events, and networking

• Build and maintain a healthy, active sales pipeline

• Engage decision-makers to uncover business challenges and position solutions

10% Strategic Selling & Insights 

• Leverage data, research, and industry insights to inform sales approach

• Develop customized, impactful proposals and presentations

• Translate client marketing needs into actionable strategies

• Position offerings effectively within the competitive landscape

10% Cross-Functional Collaboration 

• Partner with internal teams (planning, marketing, research, ad ops, account management)

• Contribute to development of integrated media plans and sales materials

• Ensure seamless execution of client campaigns

5% Reporting & Operations 

• Maintain accurate pipeline, forecasting, and performance tracking

• Provide regular updates on revenue, opportunities, and account status

• Complete reporting requirements in a timely manner

Additional Responsibilities (Director-Level Scope)

• Leads both revenue and strategic account growth

• Shapes account and territory strategy

• Engages C-suite and enterprise-level decision-makers

• Structures complex, multi-year partnerships

• Influences cross-functional direction and priorities

• Assess market potential and shape territory strategy

• Represent the organization at industry events and leadership forums

• Develop and execute long-term account growth strategies

• Mentor junior sales team members where applicable

• Provide strategic input on product positioning and go-to-market efforts

About The Team:

D/Cipher is People Inc.’s in-house Media platform and activation team, fueled by the rich user engagement data of People Inc., the nation’s largest publisher.  D/Cipher helps advertisers make informed media buying decisions on and off People Inc. content. 

The D/Cipher team provides a single point of contact for multiplatform, customized, and targeted advertising solutions. From research and strategy to execution and analysis, the  team offers a comprehensive suite of digital products, services, and integrated opportunities designed to efficiently and effectively reach audi