Associate Director of Marketing & Communications

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Associate Director of Marketing & Communications

Job Profile Title

Associate Director B, Arts and Media, Communications and Marketing

Job Description Summary

Reporting to the Director of Marketing & Communications, the Associate Director of Marketing & Communications is a vital member of the marketing team overseeing the Penn Live Arts website, advertising initiatives, blog and promotional outreach. The associate director also provides key support in print and web material production, public relations, social media and overall department operations.

Job Description

Job Responsibilities

• Develop and maintain relationships with media sponsors and advertising representatives. In collaboration with supervisor, develop annual media sponsorships and agreements, overseeing fulfilment of deliverables. Handle media planning and implementation of advertising schedules. 
• Content management and regular updates of the Penn Live Arts website with an active focus on developing the website as an effective, clear and dynamic marketing tool. Monitor and report on website metrics to suggest strategies for improved performance.
• Oversee print production process for posters, program books, digital display graphics, website graphics, postcards, signage, stationery and more for performances, promotional marketing initiatives and organizational needs. Assist in the graphic design of materials as needed.
• Participate in overall promotional strategy in support of marketing and organization goals, including event facility promotion and annual giving communications. Work alongside Box Office to develop and implement sales promotions, packages and other marketing initiatives. Handle grassroots and partner outreach to determine arrangements and plans.
• Manage schedule, content gathering, writing/editing and production for Penn Live Arts blog.
• Contribute to content development