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VP, Business Development

RAPP
New York - RAPP, United Statesfull_timeVerifiedPosted 20 Mar 2025
💰 $210,000/yr($175,000/yr$210,000/yr)

About the role

RAPP is looking for a VP, Business Development to join our award-winning Business Development team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

The VP, Business Development, is responsible for building inter- and intra-agency relationships, consultant relationships, optimizing the processes that drive growth, and managing the end-to-end new business process for inbound opportunities. While new business is everyone’s business, you’ll focus your strategic thinking, interpersonal skills, organizational prowess, and stellar communication abilities to help us identify and convert new opportunities.

You will effectively influence people and resources across our network to successfully respond to incoming opportunities and proactively go after new ones. In this role, you must be a composer, orchestrator, influencer, and driver. And you must be able to manage career growth and development of 1-2 direct reports as assigned.

YOUR RESPONSIBILITIES:

RFI, RFP AND PITCHES (50%)

  • Devise pitch strategy and provides strategic guidance to pitch team throughout process.
  • Able to fluently represent RAPP’s offering and how it can be tailored to specific client needs.
  • Contributes to strategic content development for RFPs and development of pitch stories with the pitch lead.
  • Leads content sourcing and quality control across all aspects of capabilities, credentials, and pitch-related material.
  • Runs all stages of RFP completion and pitch presentation development and readiness.
  • Defines, socializes, and adheres to pitch RACIs which may or may not include being the single point of contact with pitch source (consultant, sourcing, procurement, inter-Omnicom contact).
  • Drives the process for end-to-end completion of RFIs, partnering with office-specific leadership teams and network contacts as needed.
  • Adheres to established pitch activation process including pitch alerts, Teams and file structure and storage, pitch briefs and backgrounders.

OPERATIONS (20%)

  • Creates and implements internal process working in partnership with RAPP discipline leadership, ensuring the new business process is executed in synchronicity with broader agency processes.
  • Facilitates pitch retrospectives to collect and document learnings and provides recommendations for future optimizations or best practices.
  • Manages ongoing pipeline report and associated internal reporting needs, driving accountability with key stakeholders.
  • Maintains pitch library including all related pitch materials and files.
  • Manages library of case studies and relevant content, including file storage and organization.
  • Leverages Omni AI, and other AI tools, to modernize the way we work across new business (e.g., RFI generator) to drive greater level of efficiencies and effectiveness.

IN-MARKET NETWORKING AND BUSINESS DEVELOPMENT (20%)

  • Build and maintain productive relationships across our NA and global network, OPMG & OMC peers, industry peers and search consultants.
  • Proactively participate in building agency brand perception and positive reputation.
  • Serve as first line of contact for prospective clients.
  • Help in the creation of specific prospecting strategies and may directly manage pursuits.
  • Support the development and evolution of proactive and reactive sales materials.

NEW BUSINESS PLAN DEVELOPMENT (10%)

  • Partners with the Growth and Reputation team to develop annual growth plan, aligned to RAPP NA annual business & financial plan.
  • Integrates with other regions (e.g., RAPP UK) to have a consistent global appro

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Company

RAPP

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