Director, Marketing

Find Your Career With LiftOne

We’re a family-owned company under our third generation of leadership and have built our business based on the principles of trust, integrity and a desire to help our customers and employees succeed.

LiftOne invests in people, facilities and innovative technology as part of the essential role we play in supporting our country’s supply chain and enabling critical goods to be delivered to homes and businesses. We’re a privately held company, and pair our scale with a strong foundation in our culture and values. This combination gives us a competitive advantage in the market and helps make us a trailblazing organization that is built to last.

We’re looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we’re committed to providing a work experience that helps our team grow to their full potential. We offer great benefits, competitive salaries and opportunities for advancement to all our employees.

Be a part of the essential work we do at LiftOne and make a difference for our customers, our community and our company. Learn more about what it means to become a team member with LiftOne.

Summary

The Director of Marketing will report to the VP of Sales, and will partner with business leaders, sales team members, and other key stakeholders to develop and execute a comprehensive “go to market” strategy to drive brand awareness, customer engagement and sales growth through lead conversions and expected customer engagements. You will oversee campaign development, budget management and the establishment of success metrics and performance analysis against those metrics. Execution will span internal resources as well as agency and third-party contractors, but the ultimately accountability for return on investment will sit with the Director.

Essential Functions

• Select, manage and motivate a matrix of direct reports and shared services resources to deliver on the strategic goals of the organization.
• Advance the organization forward through strategic thought leadership and an insightful marketing plan that delivers on our long-term strategy while addressing short-term business needs.
  • Expansion of product offerings within current customers.
  • Prospect Conversion
  • Geographic Focus Areas
• Develop metrics and best-in-class standards for our investment in marketing automation while ensuring returns are appropriate.
• Assess and launch marketing strategy for web service
• Align with Sales Enablement on sales coverage balance between digital and territory coverage
• Customer Experience. Own the end-to-end Customer Experience, inclusive of building, maintaining, and measuring the returns of customer journeys, omni-channel interactions, and the retail experience. Implement processes and change management for continuous improvement in conjunction with Sales Enablement.
• Refine customer segmentation, territory management and coverage models as required.
• Align with Sales Excellence on Business Development effectiveness through inside sales performance.
• Align long term planning with the broader growth of our organization including organic and inorganic growth and expansion planning for new product and business lines. Merger and acquisition branding integration will be the responsibility of this role.
• Managing the Marketing department P&L to balance expenses with returns.
• Partner with Original Equipment Manufacturer “OEM” partners to optimize joint marketing campaigns to maximize mutual investments.
• Co-own the marketing technology “stack” with Business Technology team and identify when current technology should be used versus newer trail-blazing options.
• Understand competitor brand positioning within our industry and other benchmark industries for best practices; especially within OEM / Distributor model.
• Plan and lead efforts in branch and community events that advance our brand and culture.
• Foster an environment of Continuous Improvement (CI) and work with CI team to ensure the communication, measurement and adherence of process changes affecting marketing are delivered and sustained.
• Ensure strong analytical disciplines are in place for consistently and frequently measuring effectiveness of marketing programs.
• Other duties as assigned.

Supervisory Responsibilities

This job has supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying i