Senior Product Marketing Manager, Accounting & Integrations
RampAbout the role
About Ramp
Ramp is a financial operations platform designed to save businesses time and money. Combining corporate cards with expense management, bill payments, vendor management, accounting automation, and more, Ramp's all-in-one solution frees finance teams to do the best work of their lives. More than 25,000 companies, from family-owned farms to e-commerce giants to space startups, have saved $1B and 10M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over 35 billion dollars in purchases each year.
Ramp's investors include Sequoia, Founders Fund, Thrive Capital, Khosla Ventures, Greylock, Stripe, Goldman Sachs, Coatue, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.
Ramp has been named to Fast Company's Most Innovative Companies list and LinkedIn's Top U.S. Startups for over 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine's 100 Most Influential Companies.
About the Role
Ramp is looking for a Senior Product Marketing Manager to lead go-to-market efforts for our App Center, app integrations, and our accounting automation software. You’ll be responsible for developing differentiated messaging, audience insights, segmentation, enablement and campaigns to help prospects choose Ramp and empower customers to connect Ramp seamlessly with the tools they need. You’ll partner closely with Product, Engineering, Sales, Growth Marketing, and Partner Marketing.
The ideal candidate is customer-obsessed, market-intelligent and competitor-aware. They have a deep understanding of customer pain points, and needs and can translate that into compelling messaging and campaigns. They are comfortable in technical conversations and are familiar with ERPs and/or platform ecosystems. This role is highly cross-functional and visible, making it ideal for someone who thrives in dynamic environments, is strategic yet hands-on, and is driven by achieving meaningful results. We're looking for a goal-oriented individual eager to make a substantial impact.
What You'll Do
Craft compelling product narratives, differentiated positioning, and resonant canonical messaging
Weave together market dynamics, customer needs, and products to create compelling hooks
Be a technical expert on our integrations to help create resonant messaging and support the rollout and enablement of new and existing integrations
Act as the voice of the customer; generate customer and market insights to inform Product’s roadmap for refining Ramp’s accounting automation and integration strategy
Build and maintain close, trusted relationships with cross-functional stakeholders, including those in Product, Sales, Account Management, Partner Marketing, Growth, and more
Enable our go-to-market teams by identifying and delivering assets, programs, and campaigns to assist them in prospective customer conversations
Design and execute campaigns across a variety of channels to show prospective customers the value of Ramp and drive customer adoption of high-value integrations. Measure and report on the business impact of these campaigns.
What You'll Need
Minimum of 5 years of professional experience, including at least 1 year in product marketing
Familiarity and experience with ERPs and/or accounting platforms (i.e. Netsuite, Sage, Xero,
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