Market Development Lead
The Campbell's CompanyAbout the role
Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover.
Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
Why Campbell’s…
- Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
- Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
- Campbell’s offers unlimited sick time along with paid time off and holiday pay.
- If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
- Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
- Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.
How will you make history here...
The Market Sales Lead (MSL) will provide area support for the retail customer, business continuity and field sales execution team. The MSL will drive retail engagement and Independent Distribution Partner (IDP) partnership while being able to troubleshoot and own the resolution of front-line issues. Their primary focus will be retail engagement and the identification of incremental volume opportunities at retailer level to deliver our sales objectives.
What will you do...
Retail Engagement (60%):
• Develop and maintain strong relationships with retailer management by demonstrating sales business acumen and partnership.
• Adapt to retailer and market level conditions to drive business decisions and make recommendations that will improve sales performance.
• Apply business acumen to resolve disputes with retailers.
• Leverage sales technology and data to unlock retailer opportunities and properly respond to retailer ad hoc requests.
• Create monthly retailer engagement plans, set weekly calendar to manage the plan, and adjust on a weekly basis based on changing retailer priorities.
• Develop metrics to identify inefficiencies and areas for improvement within assigned market.
• Assist with various aspects of pre-event, main event, and post-event execution.
• Understand, communicate, and apply the variability and uniqueness for the retailer and shopper, as well as growth potential, in different market conditions across multiple classes of trade (Convenience, Mass, Grocery and Drug, etc.).
IDP Engagement (35%):
• Establish and maintain strong relationships with IDPs.
• Support adhoc IDP requests.
• Provide professional in-the-moment conflict management and resolution with IDPs when issues arise.
Emergency Services (5%):
• Coordinate with local Business Development Managers, Zone Sales Managers, Market Development Leads and Warehouse teams to execute in-the-moment urgent tasks to respond to retailer demands.
• Support with store resets based on retailer demand.
• Provide emergency services for all retailers, primarily through temporary labor or seeking solutions with nearby IDPs or other third-party agencies.
• Offer and, if requested, provide in-store support for promotional activity to meet retailer demands, following IDP authorization protocol.
Who you will work with:
• Partner with Business Development Manager, Zone Sales Manager, Market Development Lead, retailers, warehouse teams and IDPs to proactively identify business constraints, opportunities, and needs.
What you bring to the table...
• Strong written and verbal communication
• Problem solving skills
• Strong technical and analytical skills
• Advanced Microsoft skills including Excel and PowerPoint
• Leadership skills
It would be great if you have...
• B.A. Preferred
Working Conditions
• Travel as needed, both local and overnight
• Must be able to relocate as required
Travel Required
• Must be able to travel within district, to company meetings, company training and other regions as business needs demand.
Physical Demands
• Whil
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