Director of Inventory and Operations

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

 

 

 

We are seeking a dynamic and results-oriented Director of Inventory and Marketing Operations to lead the operational strategy, processes, and analytics that drive the success of our local media company's marketing efforts. The ideal candidate will have a strong background in marketing operations, data-driven decision-making, and cross-functional team collaboration. They will ensure marketing initiatives are efficiently executed, scalable, and aligned with business objectives. This role is ideal for a highly organized, data-driven marketing leader who thrives in a fast-paced environment and is passionate about optimizing marketing processes to drive growth. If you’re ready to make an impact in a dynamic local media environment, we encourage you to apply.   This position can sit at any TEGNA station location.

Responsibilities:

• Strategic Operations Leadership:
  • Develop and implement the marketing operations strategy to optimize the performance of all functions.
  • Partner with head of consumer marketing and regional marketing directors to drive efficiency and scale best practices.
  • Collaborate with leadership to define marketing goals, objective and key results (OKRs), and benchmarks.
• Process Management & Optimization:
  • Create and manage scalable marketing processes that drive efficiency across the marketing team, including project management, campaign workflows, and reporting.
  • Identify and implement marketing automation tools to improve lead generation, nurturing, and conversion processes with emphasis on artificial intelligence.
  • Examine and explore new tools that could drive quality and results for entire team.
• Campaign Analytics & Reporting:
  • Oversee the tracking and analysis of marketing performance metrics, ensuring accurate data collection and actionable insights for leadership in partnership with research function.
• Wide Orbit and Digital Inventory Strategy:
  • Manage the overall wide orbit and inventory of all stations.
  • Collaborate with traffic specialists and TEGNA commercial operations to build a seamless process
• Cross-Department Collaboration:
  • Partner with research, consumer marketing, technology, digital, client partnerships to ensure alignment with business objectives.
  • Collaborate with creative teams to streamline the production of marketing assets.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field (MBA is a plus).
• 10+ years of experience in marketing operations, preferably within the media, entertainment, or digital marketing industries.
• Strong analytical skills with the ability to translate data into actionable insights.
• Strong vision and understanding of all the potential ahead.
• Exceptional communication and project management abilities.
• Experience in local media preferred
• Familiarity with omnichannel marketing strategies, including digital, social, and traditional media preferred

This position is eligible for the Company's bonus plan(s). 

Pay Range $150,000—$175,000 USD

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) b