ASSISTANT MANAGER, PUBLIC RELATIONS & INFLUENCER MARKETING - Luxury

ASSISTANT MANAGER, PUBLIC RELATIONS & INFLUENCER MARKETING – Luxury

PUBLIC RELATIONS & INFLUENCER MARKETING – NY, NY

 

 

COTY is looking for smart leaders who are fast and passionate.

 

The Assistant Manager, Public Relations & Influencer Marketing, is responsible for assisting a Senior Director, Director, Senior Manager and Manager in the development, management, and execution of all US influencer, press, VIP, and consumer engagement strategies for Marc Jacobs Fragrances, Orveda Skincare, BOSS Fragrances, Calvin Klein Fragrances, Tiffany & Co. Fragrances, Infiniment Coty Paris Fragrances, to drive awareness, consideration and demand.

 

This role will be responsible for US press outreach, event execution, VIP seeding, and US influencer program execution – both paid and unpaid. Additionally, the Assistant Manager will support the team in budget management, external agency management, as well as the creation of strategic activation evaluations and recaps. The Assistant Manager will oversee a Coordinator in the development of monthly and quarterly recap reports, influencer and media list management and maintenance.

 

The Assistant Manager, PR & Influencer Marketing should be adept at juggling multiple activation priorities, be highly organized and proactive in their approach, with a positive, team-oriented attitude. The position calls for an enthusiastic social media consumer who is tapped into the beauty category, has strong writing skills and a genuine passion for beauty, specifically fragrance and skincare, and the influencer marketing/public relations field. The position requires a strong communicator interested in cultivating meaningful creator, beauty editor and VIP relationships. Experience working with luxury brands, specifically skincare and fragrance, is a strong plus.

 

The role acts as an internal liaison with Global Influencer Marketing, US and Global Marketing, Digital, Media, E-Comm, and external agencies to ensure 360, comprehensive programming that harnesses the power of traditional and digital media to facilitate and inspire connections and engagement between our brand and its target audiences.

 

THE ROLE

 

In this role you will be responsible for:

• Assist in the development and execution of local communication strategies including:
  • Events
  • Editorial beauty press
  • Influencer paid partnerships
  • Press, influencer and VIP mailings
• Support local & global event planning and execution, including sponsorships and tastemaker strategic partnerships
• Assist in the creation, management and execution of US press and influencer campaign activations to secure extensive coverage and awareness across a variety of mediums in the US market
• Research, vet and contract influencer partners for campaigns and initiatives
• Manage and execute organic influencer mailings
• Maintain an understanding of the overall influencer landscape and functionality related to each social media platform; research and stay up-to-date on top tier influencer brand partnerships and monitor competitive partnerships regularly; share updates to Leadership as requested
• Develop and maintain editorial relationships to help secure earned press coverage
• Cultivate and maintain strong relationships with key influencers, agents, VIPs, and external agencies/vendors
• Assist in management of external agencies on the execution of VIP initiatives
• Assist in management of external agencies on the execution of influencer initiatives, developing content briefings and contract negotiations to ensure strategic and executional excellence
• Manage and oversee influencer and press recaps, reporting and tracking platforms (Traackr, DMR, etc.), identifying key insights to optimize brand strategies
• Liaise with the Global Influencer Marketing, US and Global Marketing, Media, Digital, E-Comm and other cross-functional teams to ensure that communications are synergistic with marketing campaigns and other brand initiatives
• Liaise with counterparts on PR/IM team cross-portfolio initiatives including editor desksides, award submissions, etc.
• Oversee purchase order process for timely payments of agencies, influencer partners and contracted vendors
• Manage forecasts and oversee product orders, press materials and other assets in a timely manner
• Originate and execute trend pitches, seasonal pitches, and ongoing press outreach
• Assist in the management of detailed brand budgets on a regular basis
• Management of Coordinator direct report

 

 QUALIFICATIONS

 

We’d love to see candidates who have: