Product Marketing Manager

The Posit Product Marketing team is crucial to the company's success, both in the short and long term. They achieve this by deeply understanding our markets and developing strategies that inform company and product direction. This includes defining differentiated positioning for the company, its products, and solutions, and supporting innovative marketing and sales programs aimed at prospects, customers, developers, analysts, and influencers.

A key member of this team, the Product Marketing Manager, is responsible for leading go-to-market efforts for Posit's data science products, with a particular focus on our publishing product. This role encompasses messaging and positioning, product launches, and sales enablement. They also collaborate on upsell and cross-sell campaigns targeting our existing customer base. This individual will be the subject matter expert on data science publishing products, maintaining a constant pulse on market trends, competitive alternatives, and customer needs.

This role reports to the VP of Product Marketing and seeks to understand the goals of the business and form project teams of domain experts to execute solution development, go-to-market (GTM) efforts, and drive towards the desired goals. This role requires a person who can develop a plan and work cross-functionally to have it executed in a timely fashion. The ideal candidate will have multiple years of experience in Product Marketing, an understanding of the developer and data science market, be an outstanding communicator, and know how to collaborate closely with sales and customer success to close deals. 

Own:

• Go-to-Market Strategy: Develop and implement comprehensive go-to-market strategies for the publishing product, services, and partner ecosystem. Align product positioning, messaging, and value propositions to ensure market differentiation and maximum customer engagement.
• Solution Positioning and Messaging: Create clear and concise messaging that resonates with our target audience. Define the unique value propositions for each solution, ensuring consistency across all marketing channels. 
• Content Creation: Develop and deliver high-quality marketing content, including product briefs, messaging frameworks, case studies, blog posts, white papers, and presentations that showcase our solutions and customer success stories. 
• Sales Enablement: Equip the sales team with the tools, resources, and training they need to effectively sell the publishing product, services, and the value of our partner ecosystem.  Provide support in sales calls, demos, and presentations with prospects and existing customers. 
• Customer and Market Insights: Conduct market research and gather feedback from customers, partners, developers, sales teams, and other stakeholders to continuously improve product positioning, messaging, and go-to-market strategies. 

Assist:

• Demand Generation: Work closely with the Growth Marketing team to drive inbound and outbound marketing campaigns that generate qualified leads, customer upsell/cross-sell opportunities, and build a strong sales pipeline. 
• Product Management: Work closely with the Product Management team to understand how competitors stack up against Posit by product and service. Ensure technical and feature-oriented comparisons tie into business value positioning by our Revenue team. Shape the product roadmap and ensure clear, compelling communication that resonates with customers and stakeholders.
• Analyst Relations: Work closely with the Analyst Relations team to ensure industry and team-based points of view are well understood and articulated to the analyst community.
• Developer Relations: Collaborate with the Developer Relations team to support solution (industry, team) based use cases, projects, and outreach.

Teach:

• Relevant experience in enterprise software GTM and Product Marketing. Has proven Product Marketing frameworks and best practices. 
• Strong technical foundation or ability to pick up and understand product/tech concepts (e.g., engineering degree and/or product experience).
• Distinctive problem-solving, strategic, and analytical capabilities (Excel/Google Sheets required, Business Intelligence tool nice-to-have).
• Excellent communication and presentation skills, capable of conveying complex information clearly and persuasively.
• Thrive in cross-functional environments and can effectively collaborate with a wide range of stakeholders and teams.
• Highly organized, efficient, and proactive, you take on complex projects, drive them forward with unwavering ownership, and ensure no deta