Asst Manager, Global Brand Marketing

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

As part of the Universal Pictures Home Entertainment (UPHE) Brand Marketing group, the Catalog Brand Marketing team is responsible for monetizing Universal's vast library of films on digital and physical formats globally, while collaborating with other groups across NBCUniversal.

The Assistant Brand Manager is responsible for providing valuable support managing tasks and projects and helping the team achieve organizational goals. The Assistant Brand Manager is also responsible for managing certain product releases and campaigns.

Working with the Senior Brand Manager, you’ll be the champion for catalog projects across the organization and with internal partners, including digital marketing, creative marketing, legal, sales, finance, operations, and more. Your main goal is to maximize the profitability of each release, while ensuring stakeholder needs are met. You will also own various ongoing processes and meetings to support the operations of the team.

This is a dynamic, challenging role with great visibility across the organization and exceptional learning opportunities.

Key Responsibilities

The Assistant Brand Manager day-to-day responsibilities include, but are not limited to:

Marketing / Strategy

• Execute marketing plans and products, submit creative asset requests, and oversee the execution of marketing plans
• Create campaign P&Ls to pass greenlight and ensure profitability.
• Collaborate on strategic creative direction for products and marketing campaigns
• Pitch catalog priorities and projects in various venues, from informal team calls to retailer presentations to large-scale sales meetings. Create and distribute sales sheets and PowerPoint slides
• Consistently seek opportunities to maximize the Universal film library with new ideas to support key anniversaries, theatrical drafting, seasonal, new to format, etc. across both digital and physical format

Product Development / Project Management

• Maintain project deadlines, discuss upcoming milestones, and communicate updates as needed. Ensure all teams are executing smoothly/on schedule with support from the Senior Brand Manager
• Gather information and feedback from cross-functional teams and external stakeholders, perform analyses, and develop sales goals
• Ensure that all project/creative materials are executed according to strategy and are approved in a timely manner
• Collaborate with teams to ensure their individual needs are met. This applies to 3 distinct parts of our business – Digital Distribution, Studio Distribution Services (a joint venture that supports our domestic physical business) and International. Examples include regular calls, bi-annual presentations, resources/documents, and more
• Set up and maintain projects in UPHE systems. Work with cross-functional teams to create item numbers, component numbers, project codes, etc. Ensure that legal rights are documented

Reporting & Analysis

• Produce recaps, compile key learnings, conduct appropriate post-analyses, and report out to the wider organization
• Monitor competitive landscape to understand what other studios are doing across all formats globally and sharing out best practices and key learnings

Other

• Actively contribute your marketing expertise and insights and d