Associate Director, Planning

Company Description

Carat is consistently ranked the #1 media agency in the world with over 12,000 experts in over 100 countries. We deliver an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences.

Job Description

Our New York based Carat Team is looking to add an Associate Director, Media Planning to their team. We are a close knit and collaborative group. We get to support one of the country's most well know QSR Pizza Company. This is an opportunity to help us build lasting relationships with new business. This is a hybrid opportunity including in person office days several times per month in the New York City office.

As the Associate Director, Media Planning, your role is a leadership role and a managerial one. Reporting to the SVP, Media Planning, you will set the working style for the group, lead the strategic direction and is a marketing partner for your clients. You will develop 2+ junior level team members. You are expected to be an expert on the clients' business and a leader on the daily client business and within the agency. Demonstrate a working knowledge of the media space, for digital and also traditional channels, and available media research.

Media Planning:

• Develop integrated media plans for brand and assigned campaigns with a primary focus on video plans
• Perform research to identify ideal target audiences and tailor plans specific to these audiences
• Analyze consumer behavior, market trends and brand's goals to best reach target audience
• Accountable for media plan output, accuracy, and overall excellence
• Work with activation department lead (programmatic, social, search, retail search, and shopper) to outline appropriate processes and timelines
• Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas

Client & Internal/External Relationships:

• Be the central contact across investment, strategy, analytics, and creative teams
• Build trusting, collaborative relationships with clients at appropriate levels
• Manage expectations of clients and deliverables
• Grow business opportunities within current clients
• Develop junior level members of the team for career growth

Qualifications

• 4+ years of fully integrated media planning experience (multi-channel, traditional and digital)
• Subject matter expert in traditional, digital media, strategy creation and media planning, including traditional and online video
• Subject matter expert in audience research and targeting
• Experience developing multiple tactical campaigns digital channels including online video
• Working knowledge of Insights tools such as MRI and Simmons and tools like Nielsen Ad Intel and Kantar Stradegy
• Experience with MediaTools and buying platforms such as DDS, MediaOcean, HudsonMX
• Experience with DCM, and other digital media related tools (comScore, eMarketer, Forrester…)

Additional Information

What you get:

• Generous paid holiday schedule
• Opportunity to get experience with a variety of leading brands
• Hybrid work environment, periodic in office days as needed
• Comprehensive healthcare plans
• 401(k) with employer match
• Flexible time-off
• 16 weeks paid parental leave

The anticipated salary range for this position is $78,000-$126,500. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits,

please visit www.dentsubenefitsplus.com.

#LI-AK8 #LI-Hybrid

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to e