Senior Product Manager, Commerce Ads

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.



TikTok is shaping the future of advertising and e-commerce on one of the world's leading platforms. The TikTok Web Ads and Open-Loop E-Commerce team, part of the TikTok Monetization Product organization, is looking for a senior Product Manager, dedicated to building innovative advertising products for web ads and e-commerce clients. Our vision is to make TikTok the world-class platform for advertisers within these verticals by designing product solutions that drive their business growth within TikTok.



Responsibilities:

- Drive revenue growth and advertiser satisfaction for web ads and e-commerce clients on TikTok by developing highly scalable machine learning products.

- Collaborate with cross-functional teams to design and implement end-to-end solutions, from product conception to launch to ongoing optimization.

- Analyze business challenges, identify client pain points, and prioritize product features to enhance advertiser activation, retention, and ARPA (average revenue per advertiser).

- Lead the development of ad solutions that prioritize product-matching strategies to deliver a higher return on ad spend (ROAS) for clients.

- Ensure compliance with user privacy regulations and promote responsible use of advertising signals.

- Work closely with Targeting, Attribution, Optimization, Insights, and other teams to leverage signals and enhance advertising performance products.