Sr. Strategist, Influencer

Tombras, a 450+ person, full-service, national advertising agency with a digital mindset, is seeking a Sr. Strategist, Influencer.

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth.  You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

The Tombras Influencer team has worked with some of your favorite brands on the internet – from Steak-umm to Arby’s. This position reports to the Director of Influencer and will be responsible for managing day-to-day influencer efforts for clients, working closely with team leadership, other agency departments and external partners to create and foster world-class influencer campaigns for clients.

The ideal candidate combines communication, strategy, and industry experience to contribute to our efforts across all clients and help grow and evolve our influencer marketing practice at Tombras.

Where you'll be working: Knoxville. Relocation assistance may be provided.

What you will be doing:

Client and Internal Education

• Monitor digital media and influencer landscape for relevant industry and competitor news to educate internal peers and clients on an ongoing basis
• Lead influencer/content creator POVs for internal and client needs 
• Continuously explore new social platforms, functionalities, and emerging talent to drive innovation in the space across categories 

Relationship Building and Outreach 

• Become the go-to source of all things influencer across your accounts, fielding questions from both client and internal teams
• Proactively create a database of content creator and influencer contacts, including manager information, rate cards, etc. 
• Conduct outreach and build relationships with known agencies, managers, etc. 

Campaign and Partner Management 

• Develop unique content creator strategies for a wide range of clients, laddering back to business objectives and social goals 
• Research and recommend creators to bring to life content creator campaigns/activations and meet client goals, including vetting partnerships to confirm brand alignment 
• Lead outreach initiatives and content creator deals 
• Collaborate with business affairs team to review contracts and talent agreements, as well as in-house creatives, community managers, brand strategists, project managers, account teams, and analysts 
• Oversee campaign management and execution from briefing to launch, including client communication, running briefing calls, trafficking concepts and asset delivery, content monitoring, and insights/reporting
• Contribute to best-in-class influencer marketing strategies spanning audience insights, channel mix, content tactics and more 

Leadership

• Help identify, create, and implement new processes that evolve the influencer practice
• Be the influencer expert in every room to create ongoing value and guidance for internal teams and clients alike

What you bring:

• 4-5 years working in a digital, social, and/or influencer marketing environment including
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.
• Highly organized with the ability to multi-task and work quickly and efficiently with experience managing multiple projects at one time in a fast-paced environment
• Experience in negotiating talent agreements and managing campaign budgets
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