Senior Manager, Programmatic

We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.

ICYMI: Assembly was named Campaign US 2024 Media Agency of the Year, and our North America CEO, Valerie Davis, was recognized as Adweek’s Media All-Stars Executive of the Year. Our innovative work has also earned prestigious accolades, including The Webby Awards, Effies, and Cannes Lions.

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Assembly is looking for a Sr. Manager, Programmatic to bolster our Video, Audio, Display Connected Partnerships team.  The Sr. Manager is responsible for the growth and flawless delivery of a portfolio of programmatic campaigns, as well as working collaboratively within a cross function team to deliver omni channel excellence.  Our Sr. Manager will partner with account and media teams to develop strategic engagements that are centered on business objectives.  The Sr. Manager will then work to activate media alongside their team, dividing up responsibilities to ensure programs are regularly reviewed, performance analyzed, opportunities identified, and optimizations executed.  The right candidate will have a strong grasp of media analytics, and be nimble enough to activate insights in a fluid and consistent way, which requires a wealth of knowledge across 1st party and 3rd party data sets, as well as a mathematical mind.  We are looking for a self-starter, results-driven, details- and numbers-oriented individual who can solve problems creatively.     

Responsibilities: 

• Help identify, craft and present opportunities to leverage programmatically purchased media to support client objectives 
• Support programmatic sales and growth by serving as programmatic partner to all account and media teams  
• Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement  
• Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization and integration strategies  
• Stay current on platform features and techniques for activating, measuring and optimizing media programs  
• Collaborate with platform, inventory and data partners to develop, activate and optimize targeted programs 
• Support the development of process standards and train team members on the how and why 
• Oversee campaign set-up of programmatic buys in DSPs 
• Oversee campaign QA process 
• Assist traders to manage program pacing and performance  
• Troubleshoot issues on all pre-production and live campaigns 
• Assess program performance across dimensions including audience, inventory, ad format, creative messaging, optimization strategy, etc. to identify paths for growth  
• Support traders in developing skills to identify optimization and growth recommendations 
• Support account team in delivering regular performance and optimization updates 
• Support account team in delivering program recommendations to evolve and improve over time, including providing insights into campaign constraints and untapped potential  

Requirements

• 3-4+ years of experience with DSP platforms (self-managed) – The Trade Desk, DV360, Amazon, Roku’s OneView DSP, VerizonDSP, Amobee, etc.  
• Ability to interpret campaign performance with regards to programmatic variables – Geo, device, demos, behavioral, creative, targeting layers 
• Tactical execution experience – CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals. 
• Proficiency in Excel is required 
• Experience training, mentoring and managing team members  
• Proven command of ad-server or ad-operations technologies (e.g., Doubleclick) is preferred 
• Experienced managing a team and career path 
• Dynamic Creative Optimization (DCO) execution experience a plus 
• Certifications with Campaign Man