Senior Product Marketing Manager
ThreatDownAbout the role
Here at Malwarebytes, we believe that when you’re free from threats, you’re free to thrive. It all started in 2008 with one person who needed help with a malware infection, and a community coming together to find solutions. In that moment in time a product was born for all people, with a mission to rid the world of malware. Our product has since grown and evolved, from removing malware, to protecting devices, to ever-changing prevention.
About ThreatDown
ThreatDown, the corporate business unit of Malwarebytes, is redefining cybersecurity for growing businesses with solutions that stop ransomware, malware, phishing, and AI-powered attacks. Our platform is trusted, intuitive, and built for lean IT teams that need speed without complexity. At ThreatDown, you’ll join a team driven by innovation, resilience, and a passion for empowering businesses to thrive securely. If you're ready to make a real impact in cybersecurity, we’d love to meet you.
ThreatDown is looking for:
We’re looking for a bold and strategic Senior Product Marketing Manager to champion the voice, vision, and go-to-market success of our corporate product portfolio. In this high-impact role, you’ll collaborate across Marketing, Product Management, and Sales to shape and execute powerful strategies, messaging, and positioning that elevate ThreatDown in the market. If you thrive in fast-paced environments, love turning ideas into action, and want to make a visible difference—this is your opportunity to lead from the front.
What You’ll Do:
- Go-to-Market Strategy: Partner with Product Management and internal teams determine buyer and partner needs, growth opportunities, and strategies for engagement and adoption.
- Messaging and Positioning: Craft compelling and distinctive positioning and messaging, supported by proof points that set ThreatDown apart in the competitive landscape.
- Content and Collateral Development: Create and manage content that clearly communicates compelling value to customers, partners, and prospects.
- Product and Service Launches: Lead the planning and execution of product and service introductions, coordinating with cross-functional stakeholders to drive launch success.
- Competitive Intelligence: Track and analyze competitor activity to inform positioning and strengthen GTM readiness.
- KPI Measurement and Analysis: Continuously evaluate the impact of Product Marketing initiatives using data-driven insights, and report progress against objectives to stakeholders and leadership.
Skills You’ll Need to Have:
- 5+ years of B2B cybersecurity experience with domain expertise in endpoint security, threat detection and response offerings, and related managed services (e.g. EDR, MDR, XDR)
- Strong technical acumen and ability to manage technical content
- Deep understanding of the endpoint security domain, market trends, competitive landscape and customer requirements
- Demonstrated interest in technology and aptitude for understanding complex product features.
- Strategic thinking, a strong work ethic, and the ability to build structured plans and actions.
- Outstanding writing and content development skills, with the ability to translate complex ideas into clear and engaging messages.
- Skilled at creating and presenting content tailored to audiences ranging from industry experts to clients and analysts.
- Proven ability to collaborate effectively across teams and thrive in high-profile projects.
- Creativity and inquisitiveness, with a holistic understanding of integrated marketing strategies and execution.
- Bachelor's Degree Required
Perks & Benefit
- Comprehensive medical, dental, and vision insurance coverage
- Employee Referral Bonus Program
- Wellness programs
- 401k and employer matching for (US Employees)
- Comprehensive Time Off policy
- An opportunity to do something great for yourself and the world!
(Benefits and Perks subject to change by country/region)
Legal Language:
(US Employees Only)
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