Sr. Website Manager
Hotel EngineAbout the role
Hotel Engine is a Denver-based travel tech company on a mission to radically simplify trip management for businesses. We’re not a cumbersome travel management company, nor an online price aggregator. We’re a powerful network that brings hotels and businesses together. Our members save time, money and effort in managing their lodging programs, and our partners get access to loyal, high-value business travelers. It’s a true win-win. Following a 2021 series B funding round at a $1.3 billion valuation, we achieved remarkable growth in 2022. We expect 2023 to be our best year yet.
Across our organization, we’re powered by exceptional talent. From our large Engineering and Product teams to Sales, Supplier Relations, Member Support, Data, Marketing and Operations, our team is forward-thinking, data-driven and customer-obsessed. We’re also a lot of fun — one of the many reasons we were named a Best Place to Work by Built In Colorado for the past four consecutive years.
We value our individuality, and we also understand that together, we thrive. Most importantly, we know we’re not for everyone! Complacency doesn’t live here. We’re focused on finding the right people who are energized by our culture and bring diverse experiences and backgrounds that will help us unlock our full potential. Click here to view our DNA, and if you like what you see, please read on!
We are looking for a...
Hotel Engine is seeking a Senior Website Manager to play a pivotal role in managing and optimizing our corporate website. You will be a valuable member of our Revenue Operations (RevOps) team, working closely with the Marketing department to ensure the website aligns with our business objectives. We are seeking a skilled individual with expertise in website management, performance optimization, analytics reporting, and SEO strategies. This position offers an exciting opportunity to make a significant impact on our online presence, user experience, and overall digital marketing efforts. This role will report to the Director of Marketing Operations.
If you are passionate about travel, working on both strategic projects and hands-on implementation, and relate to our vision and DNA, please apply.
In this role, you will:
- Manage and maintain our WordPress website, ensuring it remains up-to-date, secure, and optimized for performance.
- Optimize Web Core Vital scores, focusing on metrics such as page load time, interactivity, and visual stability, to enhance user experience and search engine rankings.
- Empower the Marketing team to make basic content updates and changes to the website through training and documentation, ensuring efficiency and agility.
- Collaborate with stakeholders to define website goals, KPIs, and tracking requirements. Use GA4 and other tools to generate insightful reports and provide actionable recommendations for website and marketing improvements.
- Work closely with our agency to develop and implement SEO strategies, including keyword research, on-page optimization, link building, and technical SEO enhancements.
- Conduct regular website audits to ensure compliance with SEO best practices, accessibility standards, and usability guidelines.
- Monitor website analytics and user behavior to identify opportunities for conversion rate optimization (CRO) and user experience enhancements.
- Manage website integrations with marketing tools and platforms, ensuring data accuracy and seamless functionality.
- Stay up-to-date with industry trends, emerging technologies, and best practices in website management, SEO, and digital marketing.
To thrive in this role, you have:
- 5+ years of proven experience as a Website Manager or similar role, with expertise in managing WordPress websites.
- 2+ years experience managing vendor and agency relationships.
- Strong understanding of website analytics tools (e.g., GA4) including advanced event tracking, and experience in leveraging data to drive decision-making.
- Proficiency in HTML, CSS, and basic web development principles.
- Knowledge of SEO best practices and experience implementing SEO strategies.
- Familiarity with website personalization and A/B testing tools (VWO, CrazyEgg, etc).
- Strong communication and collaboration skills, with the ability to work effectively across departments and with external vendors.
- Attention to detail, with a keen eye for design and user experience.
- Self-motivated and proactive, with a passion for staying updated on the latest industry trends and technologies.
- Excellent project management skills with demonstrated ability to effectively manage cross-functional partners, prioritize tasks, and meet agreed-upon due
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