Regional Marketing Director

Overview

Why Highmark Residential?

Because every position is considered critical to Highmark’s success and reputation, we take care to employ those who aspire to become the best in their field. Those who succeed at Highmark will do so because they enjoy an empowered, challenging, fulfilling, and financially rewarding workplace!

 

Why we need you:

The purpose of the Regional Marketing Director at Highmark Residential is to strategically lead and execute comprehensive marketing initiatives that drive brand awareness, resident acquisition, and retention within the assigned region. By leveraging their deep understanding of the local market dynamics and industry trends, the Regional Marketing Director will develop and implement innovative marketing strategies to effectively position Highmark Residential as the premier choice for multifamily housing solutions. This role requires a creative and analytical mindset, exceptional leadership capabilities, and a proven track record of successfully executing results-oriented marketing campaigns. The Regional Marketing Director will collaborate with cross-functional teams, including property management, leasing, and corporate marketing, to achieve business objectives, foster strong relationships with key stakeholders, and consistently deliver outstanding marketing performance across the region. Ultimately, the Regional Marketing Director plays a critical role in driving revenue growth, enhancing brand reputation, and maximizing resident satisfaction for Highmark Residential's portfolio of properties in the assigned region.

 

What Highmark can do for YOU:

• Help you achieve your goals by continuous professional development and regular career progression sessions
• Competitive pay for the market
• Monthly bonus opportunities for all site associates
• 30% associate rent discount
• Medical, Dental & Vision benefits the 1st of the month following 30 days of full-time employment
• Company-provided life insurance, short term and long term disability coverage
• Flexible Spending accounts
• 401(k) eligibility after 90 days, with 4% Highmark match
• Professional Certification & Tuition reimbursement
• Vacation, Sick and Personal Time off available to use after 90 days
• 10 paid holidays
• Paid parental leave

Responsibilities

Responsibilities include (but are not limited to):

• Develop and implement comprehensive marketing strategies:
  • Create and execute marketing plans specific to each property that align with company goals.
  • Effectively communicate aforementioned marketing plans as needed to leadership as needed.
  • Assist in marketing budgeting for assigned properties.
  • Conduct market research to identify target audiences, trends, and competition, and educate/empower onsite management teams to do the same.
  • Use data-driven insights to create and maintain innovative marketing campaigns that position Highmark Residential as the top choice for multifamily housing.
  • Collaborate with different teams to align marketing efforts with leasing, property management, and corporate marketing functions.
  • Assist with new Property Technology tests and deployments.
• Drive brand awareness and reputation:
  • Increase property brand recognition through targeted advertising, public relations, and digital marketing initiatives.
  • Oversee the creation and execution of compelling marketing materials, website content, social media campaigns, and email marketing.
  • Ensure consistent branding across all marketing channels and compliance with brand guidelines.
  • Monitor online reputation and implement strategies to improve customer sentiment and engagement.
• Resident acquisition and retention:
  • Develop and implement resident acquisition strategies to attract qualified leads and achieve occupancy goals.
  • Collaborate with property management teams to enhance resident experience and satisfaction, ultimately driving resident retention.
  • Analyze market data and resident feedback to identify opportunities for improving resident retention rates and overall customer satisfaction.
  • Implement resident referral programs and incentives to drive resident referrals and promote positive word-of-mouth marketing.
• Marketing performance analysis and reporting:
  • Facilitate and monitor all required and/or budgeted marketing-related, promotional and advertising platforms for optimal integration, appropriate usage by intended Highmark team members, and overall performance.
  • Assist with informal education/coaching of Highmark marketing platforms for onsite team members and constituents as