Jobs and Careers

VP Marketing

UKRemotefull_timeVerifiedPosted 5 Nov 2024

💰 $250,000/yr($200,000/yr – $250,000/yr)

About the role

Arkestro is a rapidly-growing early-stage startup that is transforming the way every company in the world does Procurement. Our platform leverages state-of-the-art machine learning methodologies, combined with game theory and behavioral science, to enable top global enterprises to manage their spend. By optimizing transactions and providing deep insight into spend data at a massive scale, our customers are able to mitigate supply chain risk, increase efficiency, and achieve best-in-class cost savings.
Join Arkestro on our journey to revolutionize procurement! Although we are a small startup, we have big dreams and potential. Our customers are some of the most successful and recognized large enterprise organizations in North America. We are seeking passionate individuals to work with our talented team to make an impact on our customer’s lives. If you are a creative problem solver looking for a challenge, or just want to shake up the procurement world, apply now! See Arkestro in action at arkestro.com.

About this Role

We’re looking for a strong, hands-on, marketing leader who will play a key role in driving Arkestro’s growth by developing and executing marketing strategies that align with our vision and customer needs. This role is responsible for leading a small team building highly effective programs across all the aspects of marketing - brand management, digital marketing, product marketing, demand generation, and customer engagement. We haven’t yet figured it all out and we need someone who can jump on the train with us and continue to help build this extraordinary business.

Responsibilities include but not limited to:

Marketing Strategy: Develop and implement comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and maximize revenue. Work closely with other members of the executive team to align marketing strategies with business objectives. Continually analyze market trends and competitor activities to identify opportunities for growth and differentiation.
Brand Development: Lead our brand awareness efforts and market positioning to ensure consistency across all our channels. Consistently looking to create content, messaging, and design that enhances our brand.
Digital Marketing: Lead digital marketing strategies, including SEO/SEM, email campaigns and social media to optimize customer/prospect engagement and conversion.
Field Marketing Events: Ensure that Arkestro is represented at key industry events and develop opportunities to showcase our successes with our customers. Analyze participation metrics and collaborate with Sales to ensure that these opportunities are embedded in our Sales outreach strategies, and are an effective part of our overall Demand Generation plan.
Demand Generation: Develop and manage lead generation and customer acquisition strategies that drive sales pipeline and revenue growth. Monitor and analyze campaign performance to maximize ROI and adjust tactics as needed.
Product Marketing: Partner with Product Management to define go-to-market strategies for product releases. Develop Marketing material that effectively communicates the product's value proposition and competitive differentiators to target audiences.
Analyst and Public Relations: Develop and oversee PR strategies with our 3rd party to manage the company’s brand, as well as managing our relationship with analyst firms such as Hackett and Gartner.
Team Leadership and Development: Lead, mentor, and develop the marketing team, fostering a culture of innovation, collaboration, and results-driven execution.
Budget Management: Develop and manage the marketing budget, ensuring all marketing activities are cost-effective and delivering measurable results. Monitor, evaluate, and report on marketing performance metrics (KPIs) to measure effectiveness and make data-driven decisions.

Qualifications

Must have startup experience: the role absolutely requires a dynamic, passionate leader, manager, and team builder with proven success in early stage ventures
Proven track record of developing and executing successful marketing strategies for enterprise customers including (digital marketing, brand management, and lead generation strategies)
10+ years of experience in marketing, including leadership experience
Ability to think strategically and lead a team in a fast-paced, dynamic environment
Adept at truly rolling up your sleeves and doing the work
Strategic thinker with broad functional experience spanning customer insights, brand strategy a