Digital Marketing Consultant

Suzy is redefining market research with Suzy Speaks, an AI-moderated, voice-driven qualitative methodology that delivers authentic insight at quantitative scale—bringing “the human voice to AI.” Backed by a connected research cloud (quant, qual, and audiences), we help the world’s leading brands make smarter, faster decisions.

Recognized on the 2024 Inc. 5000 for rapid growth, Suzy is trusted by global enterprise leaders. Now, we’re hiring a Digital Marketing Consultant.

About the Role:

As the Digital Marketing Consultant, you will play a strategic and hands-on role in leading Suzy's digital performance engine across web, SEO, paid media, and organic channels. You will be responsible for managing performance strategy and reporting, maintaining Suzy's web and paid digital presence, and driving inbound pipeline contribution through cross-functional collaboration. You will work closely with Content, Sales, Analytics, and Product Marketing to ensure execution aligns with broader business priorities.

This is a remote- first contract role with an hourly rate of $45-50/hr. You must have your own legal entity.

Key Responsibilities:

Paid & Organic Media:

• Own daily management and optimization of LinkedIn Ads, Meta Ads and Google Ads campaigns

• Monitor budgets, pause underperforming creatives, and manage bidding strategy to stay within cost goals

• Co-lead monthly calls with platform partners (LinkedIn, Google) and ensure proper tracking with Marketing Ops

• Lead campaign performance analysis and report key findings with actionable next steps

• Post and manage all organic social content across LinkedIn, Facebook, Instagram, and X

• Lead Suzy’s social listening efforts and community engagement strategy

SEO & Content Optimization:

• Lead SEO efforts across Suzy’s site and blog properties

• Identify high-value keywords using Alli AI, Semrush, and Search Console, and apply metadata optimizations

• Collaborate on keyword targeting for product blogs, org blogs, and event pages

• Monitor and report on organic search performance and identify areas of improvement

Website & Web Operations:

• Own updates to Suzy.com and blog posts using Webflow CMS

• Manage communications and troubleshooting with website vendors (e.g. Squarespace, Polyform) and IT/security

• Partner with Marketing Ops to ensure tracking and analytics are properly configured

Automation & AI Tools

• Build and maintain automated workflows to streamline marketing operations using Zapier and other integration platforms

• Leverage AI tools to improve efficiency across campaign management, reporting, and content workflows

• Identify opportunities to reduce manual tasks by implementing scalable automation solutions
  Partner with cross-functional teams to integrate automation into digital, content, and demand generation programs

Email Marketing & Newsletters

• Own execution of newsletters and automated email campaigns through HubSpot, Braze and related marketing automation tools

• Manage segmentation, personalization, and testing strategies to drive engagement and conversion

• Optimize email workflows including onboarding sequences, nurture streams, and event follow-ups

• Monitor performance metrics and continually refine strategy to improve deliverability, open rates, and CTRs

Analytics & Reporting:

• Lead monthly and quarterly performance reporting across paid media, SEO, content marketing, and web

• Field ad hoc analysis requests across campaigns, optimizing based on insights

• Identify trends, communicate outcomes, and recommend digital spend reallocation as needed

Creative & Campaign Execution:

• Write ad copy and build creative assets for digital campaigns and Suzy brand moments

• Collaborate with marketing stakeholders to ensure digital content aligns with brand and product goals

Cross-Functional Collaboration:

• Act as a strategic partner to Demand Gen, Product Marketing, and Content teams

• Help identify how to apply performance insights across channels

• Support enablement of digital strategy with broader GTM team

Qualifications:

• 5+ years of digital marketing experience, with deep hands-on execu