Senior Website Optimization Manager

About Prophecy 

Prophecy is the data copilot company. Fortune 500 enterprises - including the largest institutions in banking, insurance, healthcare & life sciences, and technology - rely on Prophecy Data Transformation Copilot to accelerate AI and analytics by delivering data that is clean, trusted, and timely. Prophecy enables all data users and makes them productive by helping develop, deploy, and observe data pipelines on cloud data platforms. Organizations trust Prophecy for the most demanding workloads, including tens of thousands of data pipelines that deliver massive volumes of data for AI and analytics.

Prophecy is backed by top VCs and investors including Insight Partners, SignalFire, Databricks, and JPMorgan Chase.

About The Role 

As the Senior Website Optimization Manager, you will be a key leader in shaping and executing the company’s website strategy. You will own the overall website experience, leading optimization efforts for user experience (UX), conversion rate optimization (CRO), and organic SEO. This role requires strategic thinking, data analysis, and collaboration with cross-functional teams to ensure that the website aligns with broader business objectives and is optimized for both organic search and paid traffic.

You will work closely with the Content Operations Manager to ensure content is optimized for both SEO and user engagement and PPC agency to ensure that paid campaigns complement website strategies.

• Website Strategy & Optimization:
  • Lead Website Strategy: Own the strategy for optimizing the company’s website, ensuring it aligns with business goals, drives conversions, and provides an exceptional user experience (UX).
  • Drive Conversion Rate Optimization (CRO): Take a data-driven, iterative approach to improving website performance, leveraging tools like Google Analytics, Hotjar, and Crazy Egg to identify and implement improvements that enhance conversion rates.
  • Lead Website Performance Analysis: Regularly review and analyze key website metrics, such as traffic, bounce rates, and conversion rates, providing actionable insights and developing strategies to continuously improve the website’s effectiveness.
  • Oversee Technical SEO: Collaborate with web developers and design teams to ensure the website’s technical infrastructure (page speed, mobile optimization, etc.) supports SEO goals and provides a seamless experience for users.

• Collaboration with Content Operations Manager on SEO:
  • Drive SEO Strategy: Lead efforts to optimize the website for organic search by working closely with the Content Operations Manager. Ensure that on-page SEO, content strategy, and technical aspects are aligned to improve search rankings and drive organic traffic.
  • Content Optimization & Strategy: Work with the Content Operations Manager to ensure content is optimized for SEO best practices, targeting high-value keywords, and addressing content gaps on the site. Ensure that content across the website supports SEO goals and enhances the user experience.
  • SEO-Driven Website Improvements: Lead the optimization of on-page elements, including metadata, internal linking, headings, and keyword usage, in collaboration with the content and development teams.
  • Oversee and manage landing page creation: establish a process with the demand gen team on the fulfillment of webinar, event, and content landing pages to ensure they are all set up properly.

• Collaboration with PPC Agency:
  • Align PPC with Website Goals: Work with the PPC agency to ensure paid campaigns are aligned with website performance goals. Provide direction on optimizing landing pages and content for high-converting paid traffic.
  • Ensure Seamless Integration: Ensure that the website’s design and content align with paid media campaigns, creating a seamless user journey from ad click to conversion.

• Leadership & Strategic Oversight:
  • Lead Cross-Functional Teams: Work with internal teams (design, development, content, and analytics) and external agencies to implement website optimization strategies. Provide leadership and guidance to ensure all digital efforts are aligned with the broader marketing strategy.
  • Drive Long-Term Digital Strategy: Own the vision for the website’s evolution, setting strategic priorities and leading the execution o