Design Lead: Multimedia - In-house Creative Agency (VP / C13)

Citi’s US in-house creative agency is looking for a Design Lead to art direct its multimedia projects, overseeing the development of social, out-of-home and other digital advertisements for the marketing organization.

This position requires a proven record of success in leading designers through branding initiatives in an agency environment.

The key characteristics for this position are:

• Dedicated leader – Managing designers on a project-by-project basis to implement Brand guidelines effectively across marketing assets

• Out of the box thinker – Presenting unique concepts leveraging static designs, video and motion graphics to capture audience attention

• Strategic visionary – Guiding the in-house talent to further grow the agency’s offerings

• Accessibility advocate – Checking creatives to ensure Americans with Disabilities Act (ADA) guidelines have been properly implemented, providing a consistent and successful experience to all customers, regardless of ability

• Continuous learner / Influencer – Promoting continued education to the team, introducing fresh ideas and providing mentorship to help retain and grow in-house talent

• Brand strategist – Maintaining a keen eye and strategizing the most effective methods of implementing brand guidelines to ensure a consistent look and feel that promotes the client's core principles

Key Responsibilities:

The primary responsibility of the in-house agency is to provide their partners with innovative and dynamic assets that adhere to brand guidelines, the client's central messaging and ADA compliance.

The Design Lead: Multimedia is specifically responsible for:

• Leading a team of designers to ensure consistency through a wide range of multimedia projects (organic and paid social posts, digital out-of-home ads, playbooks, pitch decks, etc.)

• Work with the Creative Director to brainstorm ideas to enhance the experience and performance results on deliverables

• Guiding designers to deliver social media content from start to finish including creative concepting, designing, production and editing

• Acting as a subject matter expert in social platforms, educating on required specs and best practices for each social platform

• Providing innovative, out of the box input when art directing complex creatives

• Participating in project kickoff meetings, internal reviews and client presentation calls to aid the team in delivering high quality assets

• Identifying and implementing the most effective methods of visually communicating a message and skilled at overseeing the development of multimedia deliverables (static, motion graphics, video, etc.)

• Presenting to senior leadership; clearly explaining the impact of the team’s involvement on marketing initiatives

• Demonstrating Citi’s purpose of making every client’s progress our passion

Qualifications:

• 8+ years of leadership experience, including a design background with a focus on social media marketing

• Agency experience (in-house agency experience is a plus)

• Mastery of Adobe Creative Cloud

• A proven history of design fundamentals (including typography, color theory, brand adherence, and critical thinking with regards to creative application)

• Experience with ADA compliance as it pertains to marketing collateral is a plus

• Strong presentation skills and the ability to clearly and effectively discuss projects

• Successful experience partnering with internal clients and senior leaders

• Excellent organizational skills and the ability to keep track of multiple key priorities

• Ability to adhere to a process calendar

• Ability to successfully collaborate with local and remote team members

• Mac literacy

Hiring Locations:

• New York, NY

• Irving, TX

Education:

• Bachelor’s degree in Marketing, Mass Communication/Advertising, or related field

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