Senior Manager, Enterprise Marketing

Senior Manager, Enterprise Marketing | Tripadvisor

About Tripadvisor 

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people-powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

Tripadvisor is looking for a proactive, innovative, self-starter who wants a hands-on role in driving the marketing strategy for our Enterprise Business. In this role, you will be part of the Marketing team dedicated to Tripadvisor’s Enterprise Organization and tasked with driving awareness and consideration of Tripadvisor as an advertising partner for brands of all kinds, globally. This person will combine strategy, creativity, and research to develop marketing plans, sales narratives, content, and more to fuel enterprise growth.

Job Location: Hybrid

This role is a hybrid position that requires 3-5 days per month in our New York office.

What You’ll Do

• Campaign Planning & Execution: Develop, socialize and activate a variety of campaigns throughout the year leveraging multiple channels, including but not limited to paid social, sponsored content, organic social, CRM, earned media and PR, experiential, sales collateral, website development and more, targeted to a B2B (enterprise advertising) audience 
• Work cross functionally with key stakeholders, channel managers, and creative to develop and execute these campaigns
• Manage campaigns from start to finish including setting the strategy, hosting standups, building timelines, reporting, socialization and retrospectives 
• These campaigns can be in support of thought leadership, product launches, case studies, positioning, etc. 
• Strategic Storytelling: Turn insights into compelling narratives for campaigns, content, PR news & sales materials that dispel myths and address challenges head on. Combine data with creativity to create content rooted in insights. 
• Turn these stories into multiple assets across websites, videos, sales collateral, social assets, abstracts, and more. 
• Partner with the Research & Insights to make our 1P & 3P data sing and differentiate us in the market 
• Partner closely with Sales to understand their challenges, the mindset of their clients, & what they’re hearing in market to inform initiatives & content
• B2B PR Initiatives & Award Strategy: Work closely with our PR team & agencies to promote our content & initiatives in trades, & speaking opportunities. Brief teams on content & proactively provide the PR team with news-worthy updates for our business. 
• Own the awards strategy & process inclusive of managing an agency, the 
• Client Councils: Own and develop the programming for Tripadvisor’s client council - from member acquisition, to content development to events, etc. 
• Collaborate with Sales on process & tactics for engagement
• Drive programming for events
• Create ongoing content via newsletters & webinars for our council

About you: 

• A natural born storyteller and strategic thinker who is able to craft engaging narratives that are visually and contextually impactful across multiple mediums 
• A culture carrier who leads with empathy and by example - you are always in the deep end with your team and you are never afraid to roll up your sleeves
• An optimist & solution seeker who meets challenges with enthusiasm and proactivity, easily adapting to changes and shifts in priorities
• A relationship builder who is thrives on collaboration but can also work autonomously to complete projects 
• A visual storyteller with strong writing and deck design skills
• An strategic partner to the Sales Team and expert in the Sales mindset, challenges & needs as well as those of our Enterprise Clients  
• An operational and process enthusiast who can create, socialize, and manage new processes when needed
• A seasoned B2B marketing generalist with knowledge in content marketing, CRM, paid and organic social, PR, events, sales materials, etc.

Skills & Experience 

• 10+ years’ work experience in a B2B/Enterprise, Marketing, Sales Marketing or Brand Strategy role within the Advertising & Media Industry 
• Extensive knowledge of media, marketing and advertising
• Bachelors’ deg