Associate Director, Consumer Marketing

Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, and a diverse pipeline of early- to late-stage assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn.

Job Overview 

We are currently seeking a dynamic, highly motivated, and experienced individual for the position of Associate Director, Consumer Marketing. This person will help develop the patient/consumer strategy and lead tactical execution of marketing initiatives for the ongoing growth of GEMTESA, our flagship treatment for overactive bladder (OAB).   

Tactical responsibilities may include but are not limited to driving the execution of in-office/Point-of-Care promotion, direct to patient education, digital and social media marketing campaigns, influencer programs, PR support, and may include traditional DTC tactics including print and/or video. This individual will play a key role in shaping brand perception, driving patient engagement, and supporting adherence through omnichannel marketing campaigns. The Associate Director will work closely with the HCP Marketing, Market Access, Patient Support Services teams, as well as all other involved functions and agency partners.  

Job Duties and Responsibilities 

• Plan and develop patient/consumer content, working cross functionally to ensure an integrated and timely execution of patient engagement strategies.   

• Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point-of care, etc.) 

• Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.  

• Drive digital/social media marketing strategy, execute tactics, and build measurement/optimization plans, ensuring all touchpoints integrate well within the consumer/patient omnichannel ecosystem 

• Maintain deep understanding of patient insights, journey, and segmentation strategies and apply them to optimize CX and campaign performance. 

• Contribute to GEMTESA brand strategy and tactical planning with cross-functional stakeholders.  

• Provide expertise and influence development of CRM/Digital campaigns across all consumer/patient channels and touchpoints.<