Business Category Leader Shaving - Personal Health

Job Title

Business Category Leader Shaving - Personal Health

Job Description

Role Purpose

The Shaving business is a foundational pillar of Philips, deeply rooted in the company’s history, legacy, and tradition of innovation. Since launching its first electric shaver in 1939, Philips has continuously shaped modern shaving through trusted craftsmanship and iconic rotary shaving technology, delivering breakthrough innovations that enhance comfort, performance, and the overall user experience.

The Category Business Leader (BCL) – Shaving is fully accountable for the end-to-end value creation and commercial success of the Shaving category within Grooming & Beauty. This role owns category strategy, P&L performance, innovation excellence, portfolio and pricing strategy, and the total consumer and shopper experience across regions and channels.

A defining dimension of the role is leadership of China Innovation, leveraging China as a core engine for global innovation, scaling locally developed platforms and propositions worldwide to drive material category growth and competitiveness.

Scope & Accountability

The BCL – Shaving holds full accountability for category performance from Sales to iGM, including:

• Category P&L ownership
• A&P effectiveness and efficiency
• Innovation and design investment allocation
• Strategic pricing and line-chart architecture
• Integrated marketing toolkits and activation frameworks
• Shaving brand strategy and total category consumer experience

The role ensures embedded consumer and shopper insights translate into commercially impactful decisions across regions and channels.

Key Responsibilities

1. Category Transformation

• Redefine and elevate the Shaving roadmap to position the category as the spearhead of the portfolio.
• Lead footprint and capability transformation into the new AI era while delivering on core consumer promises.
• Drive breakthrough impact and structural value creation beyond standard KPI delivery.

2. Category Strategy & Value Creation

• Define where-to-play and how-to-win choices aligned with Grooming & Beauty priorities.
• Drive value creation through consumer-led innovation, portfolio design, pricing architecture, and activation strategy.
• Ensure strategic clarity and execution excellence across markets.

3. P&L Ownership & Performance Management

• Own full category P&L, including AOP and SPOR delivery.
• Lead performance management cadence with clear KPI dashboards and governance.
• Optimize gross margin, mix, and cost efficiency across the portfolio.

4. Innovation Leadership

• Define and execute the global innovation strategy and multi-year roadmap.

• Establish PIC Shenzhen as a mandatory pillar of the innovation ecosystem.
• Scale China-developed propositions and platforms globally.
• Ensure strong NPI performance management and disciplined portfolio renewal.

5. Portfolio, Brand & Activation

• Own portfolio strategy including:
  • Zero-Based Approach (ZBA)
  • SKU efficiency and complexity reduction
  • Category positioning and propositions
  • Integrated communication toolkits
  • Go-to-market (GTM) guidelines
• Drive excellence in launch execution and global consistency with local relevance.

6. Consumer & Shopper Insights

• Lead consumer and shopper insight frameworks including segmentation and Jobs-to-Be-Done.
• Embed insight-led decision-making across innovation, pricing, and activation.
• Strengthen data-driven capability and analytics maturity.

7. Cross-Functional Leadership

• Act as integrator across Business, Regions, and Functions.
• Lead governance, performance reviews, and capability building.
• Influence senior stakeholders and align global and regional priorities in a complex matrix environment.

Core Capabilities

• Strong strategic judgment and enterprise mindset
• Deep commercial acumen and financial ownership
• Innovation leadership with AI-forward orientation
• Ability to influence without authority in a global matrix
• Learning agility and resilience in transformation contexts
• High energy, ownership mentality, and execution focus

Required Education & Experience

• Master’s degree in Business, Marketing, Innovation, Engineering, or related field.
• 15+ years of international leadership experience in consumer produc