Director, Category Leadership - Publix

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

August 25, 2025

Shift:

Job Description Summary:

Role: Director, Category Leadership - Publix (R-127414) 

Travel: This role requires up to 25% travel with an expectation to be in the office 3 days a week.

Education: Bachelor’s degree required; Master’s degree is preferred.

Position Overview:

Serve as a Category Leader for Publix to deliver best-in-class insights to drive customer growth.  Employ total channel and beverage category strategic thinking by leveraging unique insights from a variety of internal and industry sources. Actively influence customer and system decision-making with fact-based and category-centric thought leadership.  Own direct relationships with customers to collaboratively build strategies and tactics designed for future category growth.

What You'll Do for Us:

Function Related Activities/Key Responsibilities:

• Be the industry, channel & category subject matter expert to facilitate retailers’ choice to select Coca-Cola as their key strategic partner

• Provide leadership & continued stewardship for retailer’s beverage categories (Sparkling and Still)

• Recommend space opportunities and risks for the beverage category

• Identify and articulate opportunities as part of the annual customer category situation assessment process

• Strive to maintain position as customers' most valued partner for category solutions

• Focus on retailer category development while also partnering closely with Sales to support development on sales strategy, which will win in the marketplace

What You'll Need: 

Education Requirements:

• Minimum: Bachelor’s degree

• Preferred: MBA or other Masters

Related Work Experience:

• 8-10+ years in the CPG industry and retail customer experience (manufacturer, retailer, or distributor)

Functional Skills:

• Deliver impartial and objective total store and beverage solutions for the retailer by providing differentiated, timely, relevant, and actionable insights

• Prepare and make presentations to internal and external audiences that include market and industry trends, SWOT, competitive review, assortment, and category reviews

• Lead the delivery of the shopper insights & recommend action to improve shopper satisfaction

• Lead the discussion of space strategy implications to marketplace execution (including recommended schematics & points of availability) with proposed action to the customer

• Influence key system resources (Bottler, Sales and Category) to deploy Coca-Cola collaborative business planning practices effectively

• Provide business situation assessment, opportunity identification and support joint business plan objectives using analytical tools: Nielsen/IRI syndicated & panel, shopper card, Coca-Cola proprietary data as well as industry sources to generate actionable insights with retailer partner

What We Can Do For You: 

• Exposure to World Class Leaders: Access to global technology leaders that will expand your network and expose you to emerging technologies and techniques.

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.

• Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge. 

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Category Insights, Category Management, Channels Strategy, Conversion Rate, Customer Data, Customer Engagement, Customer Insights,