Senior Manager, Social Media

Requisition ID # 170334 

Job Category: Corporate Affairs / Communication 

Job Level: Senior Manager

Business Unit: Corporate Affairs

Work Type: Hybrid

Job Location: Oakland

 

 

Department Overview

 

Marketing and Communications develops, executes, and oversees a broad spectrum of strategic external and internal communications initiatives, provides communications counsel and support to all functional areas, and manages the marketing and corporate branding programs at PG&E. 

 

Position Summary

 

We are seeking an experienced social media leader to define and drive a new era of social strategy and operations at PG&E. This role requires a deep understanding of social media best practices, strong strategic and operational capabilities, and experience navigating large, matrixed organizations. You will oversee organic social content, social listening, community response, and analytics, while working cross-functionally with the Brand team on paid social initiatives.

 

You will partner closely with communications leads across the company—including executive and functional communications leads, in addition to the Customer organization—to ensure cohesive messaging, aligned strategies, and effective social care capabilities.

 

Ideally, you are a highly skilled communicator and a seasoned leader who knows how to build, scale, and mentor social teams. You will bring a clear point of view on multichannel strategy, understand how to advance brand trust through social platforms, and are comfortable serving as the company’s standard bearer for social media excellence.

 

This role will build strong relationships at every level of the organization, from frontline employees to C-suite executives, articulating complex social media principles in simple terms, influence and guide the company toward best-in-class social engagement and governance.

 

The role is hybrid working from your remote office and in-person at the Oakland General Office each Tuesday or based on business needs. Additional travel within the service territory for learning or content capture may be required. This role will also participate in on-call rotation to support the emergency operations center (located in Vacaville, CA) when activated.

 

Key Job Responsibilities

 

Social Media Leadership & Strategy

 

• Serve as the company’s most senior social media lead and subject matter expert, acting as the primary point of contact for all social‑ related guidance and decision‑making.
• Develop and own the corporate level organic social media strategy, ensuring alignment with brand, communications, customer, and enterprise priorities.
• Define channel-specific strategies, voice, tone, and audience approaches across all social platforms.

 

Team & Operational Management

 

• Lead and develop a high-performing social media team of three professionals, responsible for social listening, analytics, reporting, content, and community engagement.
• Oversee the day-to‑day operations of PG&E’s social media channels, including content management, publishing, optimization, and quality assurance.
• Directly manage creator workflows, including briefing, reviewing, and finalizing organic social content, including text, audio, visual and multimedia formats.

 

Insights, Analytics & Performance

 

• Guide social listening and analytics functions, ensuring development of data-driven insights and recommendations to optimize performance and inform strategy.
• Build and refine data reporting structures and performance dashboards that support continuous improvement and executive visibility.
• Monitor social media trends, including developments in design, applications, strategy, and innovation to stay relevant and effective.
• Track social media campaigns’ key performance metrics to maximize results and report progress to management.

 

Governance, Policy & Risk Management

 

• Serve as the primary social media lead during crisis situations, overseeing real-time messaging, execution, and cross-