Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

Your impact

The Sr. Field Marketing Manager, Federal/Public Sector is a key leader who will be responsible for coordinating and managing a comprehensive field marketing approach for the US public sector, primarily field & account-based marketing, but also have a hand in strategic thought leadership, content, social media, and more.

You will report directly to the Sr. Director of Revenue Marketing and, together, build Handshake’s first federal field marketing strategy. This is a highly visible role where you'll have the opportunity to build from the ground up and own the strategy, execution, and optimization of integrated field initiatives that drive awareness, engagement, and expansion into key large federal accounts. 

In this role you will work closely with the federal Sales team to ensure alignment to both near-term opportunities and long-term growth strategies. You’ll also work within the broader Marketing team, including demand generation, content/thought leadership/research marketing, product marketing, and marketing operations to engage, delight and retain federal customers. 

About You

You’re passionate about the federal market and constantly thinking about creative ways to engage customers and prospects. You’re meticulous about planning and a storyteller at heart who has in-depth knowledge of how large and small federal agencies purchase software. And, most importantly you are someone who is hands-on: an expert project manager who loves to test, make cautious mistakes, optimize, crunch numbers, listen to sales calls, collaborate, ask questions, think outside the box and push boundaries. If you're a strategic field marketer who is passionate about strategic marketing and the federal market, we'd love to hear from you!

Your role

• Own the development and execution of the field marketing strategy for the federal market, including civilian, defense and intelligence sectors
• Work closely with the federal sales team and leadership to understand specific market priorities and inform and shape customer and prospect-facing field programs contributing to pipeline and opportunity creation
• Conduct market research to identify key events and industry moments for Handshake’s participation 
• Project manage and work in collaboration with Content and Research to bring thought leadership to life through events 
• Manage event deliverables & logistics including online tech (Zoom, Hopin, SplashThat etc.) & AV, venues, calendaring, etc. 
• Build and maintain strong relationships with key stakeholders across federal agencies, industry associations, and partner organizations.
• Think strategically and creatively to develop innovative marketing event approaches that resonate with federal decision-makers and address their unique challenges.
• Demonstrate strong analytical skills, with the ability to interpret data and insights to drive informed decision-making and measure ROI.
• Get creative and innovative with event engagement, positioning and promotion—always be asking “what haven’t we tried or tested?”

Your experience

• 7+ years of B2B field marketing marketing experience with 3+ years experience in federal and State & Local market segments.
• Direct experience designing and building field-focused marketing programs across digital, first & third party events with the federal government 
• Experience running hosted and 3rd party virtual events & webinars for different personas 
• Deep understanding of federal personas and the federal purchasing and procurement process 
• Dependable with strong project management and organization skills with an ability to develop and deliver marketing programs within an ever-evolving environment
• Excellent verbal and written communication skills, the ideal candidate has great interpersonal skills and finds it easy to communicate with team members at all levels of the organization
• Experience with the following technologies:
  • Marketing Automation: Marketo, Eloqua, HubSpot, Pardot (or similar)
  • Virtual Event Platforms: Hopin, Goldcast, Zoom Webinar
  • Salesforce 
  • Google Suite (Docs, Slides, Sheets)
• Experience with ABM, digital marketing, demand gen and high touch/concierge executive programs is a plus

Compensation range

• $133,000 - $148,000 + RSUs

For cash compensation, we