Director, Digital Media Strategy & Planning

Position Summary...

We are looking for a Director, Digital Media to support the strategic media planning, buying, partnerships, negotiations, execution, reporting and optimization of Paid Media Campaigns. You will ensure we are driving efficacy of investment, balancing the need to meet ROAS goals with the imperative of implementing never-been-done-before innovations and programs. This position needs to remain on the cutting edge of understanding and implementing emerging media channels.

What you'll do...

• Help to develop the next level of integrated media and marketing strategies and create a plan and vision that can lead to significant impact, innovation and industry acclaim for the brand and business. 
• Drive communications planning and media buying strategy across all paid channels including television, radio, print, out-of-home, digital, social, and mobile media.
• Leverage insights, learnings, and modeling to help determine the right channel mix.
• Leverage data tactics across channels to further bolster the data-informed portions of our plans with personalized messaging served during the right mindset.
• Manage media agency partner teams to ensure that strategies and plans deliver against business objectives and create impact in the marketplace. 
• Manage US media category media budgets, including all operational, fiscal and investment ROI and evaluation responsibilities. 
• Collaborate with creative, experience, partner, social, performance, insights, data and analytic teams.
• Coordinate/partner with internal and external stakeholders to author and present best practices, POVs, and strategic planning guidelines
• Help create a pipeline of new ideas and methods of marketing including “test and learn” plans and analyze relative ROI possibilities.
• Deepen and nurture relationships with media publishers and technology companies to enable first-mover access, most competitive rates, and development of innovative programs that drive our brand and business forward. 

What you'll bring:  

• Media and Communications executive with 10+ years of deep functional leadership experience in relevant media areas and integrated marketing communications.  Media agency experience is a must, and client experience is a plus.
• Deep understanding of media platforms and technology partners
• Good understanding of performance digital marketing and full funnel execution.
• Successful candidate will need to have the gravitas to both “sit at the table” and lead the dialogue and negotiations with the heads of media properties. 
• Excellent communication, presentation, and interpersonal skills and must be results/metrics driven.
• Possess excellent leadership skills, strong analytical, critical thinking skills and strategic agility, and must be able to work effectively within a matrixed functional organization in partnership with key business partners, internal and external. 

Equal Opportunity Employer 

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people. 

About Walmart Marketing 

Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.