The North Face: Senior Manager, Design Director - Performance (Global Brand Marketing)

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people. 

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.  

To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com.  

The North Face: Senior Manager, Design Director - Performance (Global Brand Marketing)

We are seeking someone with the drive and agility to push beyond the expected, who is passionate about the outdoors and determined to create boundary-breaking experiences and lead a new era of design thinking. The Design Director - Performance, is a hands-on and multi-disciplined creative, your portfolio showcases deep experience and ability to effortlessly move across creative disciplines; conceptual thinking, art and design direction and digital first thinking are your core competencies alongside an ability to lead and inspire your team. 

What you will do:

As the Design Director - Performance, Global Brand Creative, your primary responsibility will be to lead and define creative across our core performance categories; Snow, Climb and Trail.  You are a conceptual thinker and visionary image maker who merges creativity and sport culture to create best in class immersive storytelling, engagement, and experiences. Your role will be crucial in evolving and implementing our visual design language, ensuring excellence, scalability, consistency across the global marketplace. Inclusive of 365 and seasonal business priorities, brand/product campaigns, and overall global brand experience. This position reports directly to the Creative Director of Global Brand Creative.

Let’s break down that day-in-the-life a bit more:

·     Drive the development of global brand campaigns and year-round creative needs for our performance categories. Collaborating with cross-functional teams to translate marketing objectives into clear category positioning that resonate with our global audience.

·     Conceptualize and develop visual concepts: Drive and deliver compelling concepts, visual strategies, and design guidelines that push the brand voice further while celebrating the brand's innovation, rich heritage, and authentic connection with the world of exploration.

·     Establish and maintain an ongoing creative partnership with Global Brand Marketing and channel partners to maximize the long-term potential of seasonal content and ensure a consistent voice and tone across performance categories.

·     Be a true product expert, crafting holistic, product-driven narratives that showcase our "Athlete Tested Expedition Proven" innovations and related offerings, empowering global explorers to pursue their passions in the outdoors. This includes curating elevated seasonal product collections and embracing emerging technologies that define our brand in the global outdoor space.

·     Drive content creation and planning with a digital-first mindset, ensuring that creative output is optimized for different digital advertising platforms, including e-commerce, paid media, social media, and more.

·     Lead a team & provide direction: Bring guidance and mentorship to the relevant teams (internal/external), fostering a collaborative and inspiring work environment while pushing the boundaries of creativity and innovation.

·     Manage external vendors: Collaborate with external vendors, agencies, and freelancers to ensure the successful execution of projects, while maintaining strong working relationships.

·     Stay<