Technical Product Marketing Manager, XM for Customer Frontlines

The Challenge

The Qualtrics Product Marketing team is looking for a Technical Product Marketing Manager (TPMM) to focus on our customer experience, digital, and contact center audiences. Your role will be to assist with strategic go-to-market activities while owning the development of technical content for the XM for Customer Frontline suite of products. You will help influence the product roadmap by bringing market and customer insights to R&D while also creating technical content and working closely with teams like solution engineering, sales, enablement, and customer success to deliver a robust and cohesive customer experience. You will also develop and implement marketing strategies and programs to increase awareness and adoption of our key capabilities.

 

As a Technical Product Marketing Manager, you are a crucial player in the storytelling efforts of the Product Marketing team. Specifically, you convey the art of the possible with the Qualtrics product as your paintbrush. Your subject matter expertise is in the Qualtrics product itself and what our buyers and end users value. Accordingly, you will act as a voice of influence in shaping the product strategy to align with market needs and understand the competitive landscape where your product plays. Externally, you’ll speak to all levels of product value: from discussing CX's ROI with executives to program methodology with power users. And because Qualtrics’ vision for Experience Management is greater than just the sum of its offerings, you will act as the technical liaison between the other products to identify potential GTM collaborations while evangelizing your product across the organization. Lastly, while you can solve most technical product questions within the company, you’ll find bigger value by scaling your efforts to empower the organization. In summary, you will be the product powerhouse that folks turn to when the rubber meets the road.

 

The Expectation for Success

You aim to communicate Qualtrics’ value proposition to the right persona and provide the right content at each stage of their journey. You’ll know you’re doing a great job when you help stakeholders (both internally and externally) SEE the value of XM for Customer Frontlines suite of products. The 3 main product areas of executing this goal are Strategy, Empowerment, and Evangelism. 

Product Strategy

• Weave your technical understanding of how XM for Customer Frontlines products and solutions solves customer problems into product positioning and messaging. 

• Contribute to the Product Innovation Council‘s roadmap development efforts as the technical advocate for users.

• Become Qualtrics’ go-to source for how users leverage XM for Customer Frontlines: understand who they are, their problems, and how they solve them.

• Collaborate with other product teams to integrate XM for Customer Frontlines into the different pillars of XM and the overall XM strategy.

• Understand your product’s competition and how XM for Customer Frontlines suite of products should be positioned to provide differentiated value. 

 

Product Empowerment

• Own the creation, distribution, and maintenance of technical collateral such as demos, videos, sales assets, presentation decks, landing pages, battle cards, eBooks, and webinars to accelerate the sales cycle.

• Partner with product marketing, product management, growth marketing, and sales leadership to establish XM for Customer Frontlines suite of products as the premium offering

• Partner with the Customer Value team to increase product usage of the Customer base. 

• You are the subject matter expert for the XM for Customer Frontlines product and can address any questions, at scale, that may arise in the org.

 

Product Evangelism

• Bring the product to life and help drive demand for launches and other GTM campaigns with demos, screenshots, animations, and technical content that support all GTM efforts. (includes marketing campaigns, events, webinars, analyst briefings, etc.)

• Bring your master storytelling to life through product demonstrations for XM For Customer Frontlines and contribute to critical engagements and events, including webinars, marketing events, analyst relations, and more.

• Represent XM For Customer Frontlines’s product team in strategic customer meetings, whether that’s talking to executives or influential power users.

• Author, either in collaboration or by yourself, technical blogs that establish Qualtrics’ thought leadership in market research. 

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