Director of Marketing and Communications

Application Instructions

Click Apply to submit your online application. Please attach a resume and thoughtful cover letter on the "My Experience" page in the "Resume/CV" field.

Active City Year Staff members must login to Workday to apply internally.

Number of Positions: 1

Compensation: $70,000.00 - $80,000.00 Annually Commensurate with Experience and Location

Work Location: Hybrid On-Site/Remote

Position Overview

This individual utilizes digital media to help recruit 18-25 year-olds to join City Year as AmeriCorps members and to achieve City Year fundraising and impact goals. This person should also utilize these platforms to improve relations with corporate sponsors, to inform donors, to interact and engage with thought leaders and possible applicants. This person should be creative and should play an instrumental role in developing marketing strategies for City Year. This person should also be fluent in analytics and data analysis, utilizing reports to constantly improve performance across all platforms.

Job Description

Director of Marketing & Communications 

About Us 

For more information on City Year Chicago please visit: http://www.cityyear.org/chicago 

City Year Chicago’s (CYC) mission is to advance educational equity & empower under-resourced communities by providing learning environments that maximize student potential, while developing & deploying the next generation of civic-minded change agents. We are seeking passionate, committed and innovative leaders to join our team during this exciting point of inflection. 

Position Overview 

Reporting to the Senior Vice President and Executive Director of City Year Chicago, the Director of Marketing & Communications is a strategic leader who proactively creates and elevates our messaging and communication strategy to raise awareness of our mission, expand our media presence and raise awareness among our city and state elected officials. The Director of Marketing & Communications will create and implement CYC’s branding strategy to ensure consistent coherent representation of CYC’s impact across all departments and communication outlets, including CYC’s social media platforms. The ideal candidate cares deeply about addressing systemic inequities in education, is knowledgeable about the political landscape in Chicago and 

Illinois and can represent CYC powerfully in community spaces. CYC values and continuously works to build an equitable and inclusive culture where diverse people feel they belong. 

Responsibilities 

Communications & Marketing 

· Develop and manage content calendars to schedule and organize digital marketing campaigns 

· Oversee social media accounts and develop strategies to increase engagement, followership, and brand awareness. 

· Lead the implementation of the site's social media strategy and design supporting collateral, leveraging a range of digital channels including Instagram, LinkedIn, X (formerly Twitter), Facebook, the website, email newsletters, and other digital marketing platforms. 

· Create all marketing and branding materials to be used regularly at CYC events, recruiting efforts, one-pagers, annual Impact Report, external communications, invitations, newsletters, and other communication materials (printed and electronic) 

· Develop clear communication cascade and strategy for disseminating communications to internal and external audiences (e.g., communication medium, audience, etc.) 

· Spend time in the field as needed to gain working knowledge of corps member impact stories and assist with the testimonial preparation of corps member and student testimonials 

· Manage and update City Year Chicago website (cityyear.org/Chicago) with updates so content remains current 

· Support evaluation of efficacy by designing analytic reports based on metrics/goal 

· Monitor and track the engagement and progression of key supporters and champions to identify opportunities for deeper involvement or elevation. 

· Serve as City Year Chicago Social Media Manager and Brand Manager on all calls with City Year Headquarters 

· Support all City Year Headquarters’ Marketing and Communications initiatives at the site level as needed 

External Affairs & Government Relations 

· Schedule and run site visits with elected officials and key staff members 

· Secure officials to participate in City Year signature events & service days 

· Partner with City Year national headquarters on enacting the organization’s policy platform, developing a deep understanding of the platform and working to operationalize it in Chicago 

· Track nat