Vice President of Sales

 

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.

 

Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 8th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

Job ID

2025-231865

JOB OVERVIEW

The Vice President of Sales is responsible for providing overall divisional sales leadership, driving top line revenue, fostering a dynamic sales culture, driving the execution of sales strategies, standards, and programs, and participating in new business development internally and externally to meet the company’s occupancy and revenue goals.

RESPONSIBILITIES & QUALIFICATIONS

Job Description

Essential Duties

As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows:

Drive Top Line Revenue

• Work closely with Vice President of Operations (VPO), Senior Vice President of Operations (SVPO), Regional Director Sales (RDS) and regional operations to drive top line revenue to meet corporate objectives through:
• Achieving maximized occupancy through improving sales execution.
• Meeting sales revenue projections.
• Driving maximum pricing and revenue by product, room type, mix, care services, and ancillary charges.
• Review P&Ls monthly with senior operations and senior sales leadership to identify opportunities to increase performance:
• Develop plans for revenue optimization by division with operations leadership.
• Design and execute division wide meetings with operations partners to support revenue development, lead management, sales execution, etc.
• Be an “expert” consultant to the operations teams on an as needed basis for communities faced with unique challenges.
• Collaborate with the sales leadership and operations to implement sales strategies, standards, and programs.
• Support the development of short- and long-term sales incentive programs consistent with company revenue and sales goals.

Drive Consistency of Sales Execution

• Hold sales leadership and regional operations accountable for managing effective and consistent sales execution, lead database management, and management processes.
• Work with the VPO, SVPO, and the Senior Vice President of Sales and Marketing to drive the implementation of sales strategies, standards, and programs.

Coaching, Team Development & Leadership Development

• Foster an environment of engagement, diversity, inclusion, and belonging for team members, residents, and family members.
• Coach and mentor a team of regional and community sales professionals.
• Develop leadership and career progression plans for RDSs, DOS, and Sales Specialists (SS).
• Identify and successfully execute development opportunities for RDS, DOS, SS, and top community sales talent within the company to build the sales succession plan.
• Foster a sales culture throughout the company through training and reinforcement of Sales Best Practices such as sales skills training, use of database management, AHOD training, etc.
• Provide sales management training and coaching to RDSs specific to external business development to increase their skills and understanding of this process.
• Collaborate with SVP of Sales and Marketing and the regional team to interview and hire RDS and SS candidates, maintaining a candidate pool.

Business Development – Internal & External

• Work with senior management team on acquisition projects lending expertise to the feasibility of the projects.
• Working closely with VPO, SVPO and area teams, plans for internal expansion and product niche development.
• Provide leadership and direction to the sales teams in the execution of a by market approach to external business development.
• Provide analysis of sales execution and revenue development to identify improvement opportunities through use of reports and metrics.
• Work with SVPO and operations teams to develop 6-to-12-month strategies for portfolio maximization.
• Benchmark and analyze the success of sales initiatives and strat