Marketing Database Analyst -- Predictive Analytics

Odawa Casino Resort

Job Description

Job Title:Marketing Database Analyst – Predictive Analytics

Reports To:Director of Marketing

Department:Marketing

Status:Exempt

Payroll Code:MDA

Pay Grade:MRK7

Creation Date:06/19/2025

Job Summary: The Marketing Data Analyst – Predictive Analytics is a vital individual contributor responsible for leveraging advanced analytics and modeling to enhance player engagement and marketing strategy at Odawa Casino. This role translates complex behavioral data from across the enterprise—spanning gaming, hotel, food & beverage, and entertainment—into predictive insights that improve customer retention, offer targeting, and campaign effectiveness.

Working with systems such as Konami Synkros (gaming), Agilysys Infogen (POS) & Visual One (hotel), eTicket (entertainment), and Oracle BI (reporting), this analyst drives segmentation strategies, builds predictive models, and creates comprehensive reports and dashboards. The ideal candidate combines technical expertise in analytics with a passion for discovering data-driven opportunities to improve guest experience and marketing ROI. This position works cross-functionally and regularly presents actionable insights to leadership.

This position will have access to confidential and proprietary information.

Primary Duties and Responsibilities:

• Predictive Modeling & Customer Insights:
  Develops and deploys predictive models to support churn reduction, reactivation campaigns, lifetime value scoring, and personalized marketing offers.
• Player Behavior & Segmentation Analysis:
  Analyzes behavioral data across gaming, hotel, F&B, and entertainment to create actionable audience segments and trip pattern analyses that inform campaign strategies.
• Data Integration & Guest Journey Mapping:
  Integrates and interprets data across systems (Konami, Infogen, V1, Oracle BI, and eTicket) to build a unified, 360° view of the guest journey.
• Campaign Effectiveness & Test Design:
  Designs and evaluates A/B testing and pre/post campaign analyses to assess marketing impact and optimize performance metrics.
• Reporting & Visualization:
  Creates dashboards, scorecards, and recurring reports to monitor KPIs, predictive scores, and benchmark progress. Visualizes complex data for non-technical audiences.
• CRM & Player Development Partnership:
  Collaborates with CRM and Player Development teams to transform insights into targeted guest engagement tactics and measurable improvements in retention and loyalty.
• Cross-Department Collaboration:
  Engages with departments to define business challenges, present analytical solutions, and support data-driven decision-making across marketing and operations.
• Marketing Metrics & Data Storytelling:
  Serves as a subject matter expert in casino marketing analytics, predictive techniques, and data storytelling. Translates findings into strategic recommendations.
• Opportunity Identification & Continuous Improvement:
  Proactively identifies trends, anomalies, and strategic opportunities to improve marketing ROI and enhance guest lifecycle management.

System Access: Konami Synkros, Agilysys Infogen (POS), eTicket, Visual One, and Oracle B1,

Upholds Odawa Casino Mission statement in all aspects of position:

Mission:

We create excitement and memories.

Values:

We create a culture that provides:

1.       A fun, rewarding, safe, and consistent environment for our Team Mem