Branded Content Strategist

Description

Our family of brands is comprised of Schoolhouse, the lighting, home furnishings, and lifestyle brand based in Portland, Oregon; Food52, the community-driven cooking and home company, based in Brooklyn, New York; and Dansk, the heritage home brand founded in 1954. 

Food52 is a next-generation cooking and home company, named one of the World's Most Innovative Companies by Fast Company, with a monthly reach of more than 25 million people. Food52 challenges the models of traditional media and retailers, combining content, commerce, and community around the belief that the kitchen is the heart of the home and that food is the center of a well-lived life. Food52 inspires, informs, and supports its engaged community with recipes, videos, podcasts, events, and a curated selection of well designed, high-quality products.

About the Role 

We are seeking a dynamic and detail-oriented Branded Content Strategist to join our team. This role is pivotal in bridging the gap between our sales and editorial teams, playing a crucial role in both pre-sale ideation and post-sale content execution. The ideal candidate will be a strategic thinker with a passion for food and lifestyle content, able to craft compelling brand narratives and seamlessly execute custom content campaigns.

Key Responsibilities

Pre-Sale

• Collaborate with the Brand Strategy and Sales to understand client objectives and develop tailored content strategies and content ideas that align with partner goals.
• Deliver creative ideas for both upstarts and Fortune 500 companies that appeal to the Food52 audience
• Think strategically about branded content across a variety of platforms, including newsletter, video, web, audio, and social.
• Write best-in-class concepts to respond to incoming RFPs and to assist the Brand Strategy team in creating decks.
• Maintain Food52’s brand and editorial standards.

Post-Sale

• Oversee the execution of your creative ideas from pre-sale branded content campaigns to ensure alignment with client objectives and Food52 editorial standards. 
• Liaise with the post-sale Client Services Manager to execute all campaigns, joining client production calls when needed and address any and all feedback from the client 
• Liaise with editorial production team to bring all concepts to life across key platforms
• Be on set during production (photo/video shoots) to liaise with clients and ensure creative vision is brought to life seamlessly  
• Deliver written content and copy where needed for branded content. 
• Manage outsourcing of writers and related freelancers, as needed, to participate in the execution of the client’s campaign 
• Serve as the editor for any freelance content creators 

Qualifications & Requirements

• 5+ years of experience working in digital media or content creation, with at least 2 years as a branded content writer, strategist, editor or brand creative
• Excellent written and verbal communication skills with the ability to develop cohesive, strategic campaign ideas 
• Expert knowledge of media trends and innovation on web, video, social, and audio
• Experience creating, pitching, and executing a variety of successful content campaigns across various categories including finance, food & bev, entertainment, retail, and beauty
• Strong project management skills with the ability to handle multiple projects and deadlines simultaneously
• Proficiency with project management software like Asana 
• Passionate about Food52 and its mission
• A self-starter and team player with strong editorial judgment

COMPENSATION 

This is an exempt role. The target pay range for this role is between $90,000 to $110,000 dependent upon experience. 

BENEFITS OF WORKING AT FOOD52, SCHOOLHOUSE & DANSK

We are committed to providing our team with a competitive benefits package. Some of our benefits for include: 

• Competitive salary with performance-based incentives.
• Comprehensive health, dental, and vision insurance plans (up to 97.5% funded benefits) 
• Unlimited paid time off
• 401(k) plan
• FSA/HAS
• Professional development opportunities and career growth support
• Generous employee discount across brand portfolio
• Monthly fitness reimbursement
• Citibike (NYC) company-sponsored annual membership

EEO STATEMENT 

Food52 is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. We evaluate candidates without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, vetera