GTM Lead
FirstbaseAbout the role
About Firstbase
Tens of thousands of businesses — from newly incorporated startups to public enterprises — rely on Firstbase to streamline compliance, finance, analytics, and every part of the back office. It is one platform to run your entire company.
Our goal is to make running a business feel like magic. We make it possible by owning the general ledger and unifying data across all business functions. Compliance tasks are flagged — and often resolved — automatically. Real-time business metrics are accurate, accessible, and easy to understand. And if you need to hire a new employee, send an invoice, or file taxes, you can do it from the same interface.
We’re bundling what’s never been bundled. We’re not building an incorporation tool. We’re not building an ERP. We’re not building an "AI accountant." We are creating a new category entirely: the Company OS.
How we work
We cherish the moments when noise fades and we move with clarity, confidence, and focus — doing the right thing at the right time. These moments are when our best work happens, and we strive to create more of them.
We value craftsmanship over busyness, clarity over complexity, and resilience above all — whether it takes hard work or patience. We aim high, avoid mediocrity, and speak with fearless transparency.
We believe in upward mobility and take pride in growing talent from within, always preferring to promote our own before looking externally.
About the team
The Go-to-Market team is the engine behind our next stage of growth. It unites account management, performance marketing, growth engineering, and partnerships into one high-impact, execution-first unit. This is not a support function — it’s a force multiplier. We move fast, experiment aggressively, and operate at the frontlines of our most important growth bets. Over the next 12 months, no team will have a bigger impact on Firstbase’s trajectory.
What you will do
If the team description above gets you excited, this is your chance to build it. You’ll be responsible for assembling world-class talent, setting the vision, and leading the execution of our most critical growth initiatives.
Own cross-functional alignment and prioritization across Account Management, Growth Engineering, Performance Marketing, and Partnerships to drive coordinated GTM execution
Hire and lead two new Account Executives to develop and execute launch strategies that convert new leads and activate existing customers across new product lines
Collaborate with in-house and external talent to expand our brand and performance marketing efforts — both online and through real-world campaigns
Partner with the Growth Engineering team (engineers + designer) to design, launch, and manage experiments across the entire funnel — from pre-sale engagement to in-product onboarding flows
Work closely with leadership and internal teams to create best-in-class written and video content that sets a new bar for quality in our space
You should meet the following requirements
Based in New York City, or willing to relocate
5+ years of experience in sales and operations at a high-growth tech company; exceptional consulting experience may substitute for direct ops experience
Deep understanding of Account Executive function — through direct experience or by working closely with AE teams in a cross-functional capacity
Strong grasp of CRM, BI, analytics, marketing, and sales tools
Proven cross-functional project management skills
Demonstrated ability of identifying and recruiting exceptional talent from unconventional or overlooked channels
Excellent taste and creative instincts, with examples of high-quality written, visual, or video content you've produced or led
Strong understanding of the startup landscape and how modern companies are structured, operate, and scale
High level of energy
Mediocrity is your enemy. You don’t stop until you get to "great." You’re relentless in pursuit of excellence.
You speak your mind, challenge assumptions, and present ideas clearly — no fear of conflict.
Perks & benefits
Competitive salary & equity: We pay top-tier because you deserve it — plus generous equity package so you can share in the success of the future we’re building together.
Generous raises & stock refreshers: Your impact deserves recognition. We review compensation quite frequently to ensure you're rewarded as your role grows — including stock refreshers so you continue to share in
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