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Senior Marketing Operations and Technology Specialist
SWORD HealthUKRemotefull_timeVerifiedPosted 10 Jan 2023
About the role
Each year, 2 billion people across the world are limited by physical pain. By helping people live without pain, they are free to do the things they love most with the people they love—and never miss a moment. This is what we do. We create and design new technologies to solve one of the biggest problems in healthcare: taking care of our Physical Health. Sword Health is the world’s fastest growing digital musculoskeletal (MSK) care provider on a bold mission to free two billion people from acute, chronic, and post-surgical physical pain. Our customers include some of the most progressive Fortune 100 and 500 companies, as well as over 160+ other established businesses across the world.
The Sword program allows members to complete a personalized physical therapy program from the comfort of home, with continued support and supervision from one of our talented Sword specialists. Sword’s personalized care is more effective than traditional standards of care, and has proven to deliver best-in-class clinical results. Since breaking into the market less than two years ago, Sword has worked with insurers, health systems, and employers in the U.S., Canada, Europe, and Australia to make high quality musculoskeletal care accessible to everyone.
This is an opportunity to join Sword during a time of hyper growth and expansion. After our recent $2bn valuation, we’re excited to continue accelerating our impact by scaling with high caliber people with passion, commitment and energy to create and deliver technologies, services and products that drive human progress forward. We welcome you to join our mission, to make a difference on a grand scale and play a pivotal role with a global team at Sword– working alongside great people pioneering novel products and cutting edge technologies.
We are looking for an exceptional go-getter to join the Sword Health team as a Senior Marketing Operations & Technology Specialist to own the execution and deployment of our data driven marketing initiatives. This role requires an independent self-starter who can flawlessly deliver the baseline but also proactively seeks to improve existing foundations/processes to increase efficiency and scalability. A subject matter expert who can architect technical solutions against requirements from various stakeholders. Collaborating intimately across data, product, engineering, and marketing will be a core exercise to success.
What You'll Do• Deploy marketing automated journeys and blast campaigns across channels of email, sms, push, and direct mail• Code responsive email templates for mobile first and desktop and validate proper renderings across email clients, devices, and platforms• Code logic in email template to personalize content for 1:1 experience using scripting language such as Liquid, Handlebars, AMPScript, etc• Create databases and define schemas• Develop and execute QA process to ensure flawless execution and deliver error-free engagements to target audience across all channels• Work with data team to generate audience lists based on requirements defined by stakeholders• Work with design and copy teams to finalized assets for lifecycle initiatives• Collaborate with engineering team to integrate data pipes (API, scheduled file ingestions, etc) with lifecycle platform for real time data updates, event triggers, and customer profile updates• Execute experiments and multivariate tests defined by lifecycle team• Own metrics reporting on volumes sent, opens, clicks, and leverage UTMs for attributions• Become subject matter expert on marketing tech stack, including ESP, CDP, recommendation engines, and personalization platforms such as Moveable Ink• Lead and own improvements on lifecycle operational processes and foundations to improve efficiency and scalability• Monitor email deliverability and work with ESP to resolve issues
About You• Minimum 2 yr experience in lifecycle operations with at least one lifecycle platforms such as Braze, Iterable, Salesforce Marketing Cloud, Cordial, etc• Strong knowledge in HTML/CSS with experience in coding mobile first email templates• Has experience with scripting languages Has experience working with databases• Deadline driven• High level of project management to prioritize deadlines and requests• Strong communication skills to set expectations and provide progress with stakeholders• Impeccable attention to detail• Ability to collaborate with multi-teams• Basic Photoshop skill is a plus but not required• SQL skill is a plus but not requiredSword BenefitsComprehensive health, dental and vision insurance Equity Shares401(k)Unlimited VacationPaid HolidaysFlexible working hoursWork from homeParental leaveFree Digital Therapist for your family Sword is proud to be an Equal Employment Opportunity employer. We champion diversity and are committed to building a team that represents a variety of backgrounds, perspectives and skills. At SWORD, we believe that diversity and
The Sword program allows members to complete a personalized physical therapy program from the comfort of home, with continued support and supervision from one of our talented Sword specialists. Sword’s personalized care is more effective than traditional standards of care, and has proven to deliver best-in-class clinical results. Since breaking into the market less than two years ago, Sword has worked with insurers, health systems, and employers in the U.S., Canada, Europe, and Australia to make high quality musculoskeletal care accessible to everyone.
This is an opportunity to join Sword during a time of hyper growth and expansion. After our recent $2bn valuation, we’re excited to continue accelerating our impact by scaling with high caliber people with passion, commitment and energy to create and deliver technologies, services and products that drive human progress forward. We welcome you to join our mission, to make a difference on a grand scale and play a pivotal role with a global team at Sword– working alongside great people pioneering novel products and cutting edge technologies.
We are looking for an exceptional go-getter to join the Sword Health team as a Senior Marketing Operations & Technology Specialist to own the execution and deployment of our data driven marketing initiatives. This role requires an independent self-starter who can flawlessly deliver the baseline but also proactively seeks to improve existing foundations/processes to increase efficiency and scalability. A subject matter expert who can architect technical solutions against requirements from various stakeholders. Collaborating intimately across data, product, engineering, and marketing will be a core exercise to success.
What You'll Do• Deploy marketing automated journeys and blast campaigns across channels of email, sms, push, and direct mail• Code responsive email templates for mobile first and desktop and validate proper renderings across email clients, devices, and platforms• Code logic in email template to personalize content for 1:1 experience using scripting language such as Liquid, Handlebars, AMPScript, etc• Create databases and define schemas• Develop and execute QA process to ensure flawless execution and deliver error-free engagements to target audience across all channels• Work with data team to generate audience lists based on requirements defined by stakeholders• Work with design and copy teams to finalized assets for lifecycle initiatives• Collaborate with engineering team to integrate data pipes (API, scheduled file ingestions, etc) with lifecycle platform for real time data updates, event triggers, and customer profile updates• Execute experiments and multivariate tests defined by lifecycle team• Own metrics reporting on volumes sent, opens, clicks, and leverage UTMs for attributions• Become subject matter expert on marketing tech stack, including ESP, CDP, recommendation engines, and personalization platforms such as Moveable Ink• Lead and own improvements on lifecycle operational processes and foundations to improve efficiency and scalability• Monitor email deliverability and work with ESP to resolve issues
About You• Minimum 2 yr experience in lifecycle operations with at least one lifecycle platforms such as Braze, Iterable, Salesforce Marketing Cloud, Cordial, etc• Strong knowledge in HTML/CSS with experience in coding mobile first email templates• Has experience with scripting languages Has experience working with databases• Deadline driven• High level of project management to prioritize deadlines and requests• Strong communication skills to set expectations and provide progress with stakeholders• Impeccable attention to detail• Ability to collaborate with multi-teams• Basic Photoshop skill is a plus but not required• SQL skill is a plus but not requiredSword BenefitsComprehensive health, dental and vision insurance Equity Shares401(k)Unlimited VacationPaid HolidaysFlexible working hoursWork from homeParental leaveFree Digital Therapist for your family Sword is proud to be an Equal Employment Opportunity employer. We champion diversity and are committed to building a team that represents a variety of backgrounds, perspectives and skills. At SWORD, we believe that diversity and
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