Global Organic Social Media Manager

Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day.  When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.

We are seeking a highly motivated and experienced Global Organic Social Media Manager to lead our organic social media strategy and execution worldwide. This pivotal role will be responsible for building brand awareness, driving engagement, generating leads, and fostering community across our global social channels. The ideal candidate will have a deep understanding of B2B tech digital marketing and communications, a proven track record in developing and executing successful organic social media campaigns, and the ability to tailor content and strategy for diverse international audiences.

Key Responsibilities:

• Strategy Development & Execution:

  • Develop and implement a comprehensive global organic social media strategy aligned with overall marketing and business objectives, considering regional nuances and cultural sensitivities across EMEA and APJ.

  • Maintain and exceed key performance indicators (KPIs) and establish metrics for success, regularly reporting on performance and insights.

  • Stay abreast of industry trends, platform updates, and competitor activities to ensure our social strategy remains innovative, authentic and effective.

  • Collaborate with regional marketing teams to localize global campaigns and ensure consistency in brand messaging while optimizing for regional relevance.

• Content Creation & Curation:

  • Oversee the end-to-end content calendar for all organic social media channels (e.g., LinkedIn, X/Twitter, Facebook, Instagram, YouTube, relevant industry forums/communities).

  • Work closely with creative and cross-functional teams to develop compelling, high-quality, and on-brand content (text, images, video, infographics, etc.) that resonates with B2B tech audiences. 

  • Curate and repurpose existing content for social distribution, optimizing it for each platform.

  • Proactively identify opportunities for thought leadership and executive profiling on social media.

• Community Management & Engagement:

  • Actively monitor social channels for mentions, comments, and direct messages, ensuring timely and professional responses.

  • Foster engagement and build a strong online community around our brand.

  • Identify and engage with key influencers, industry experts, and potential customers.

  • Develop and implement social listening strategies to gain insights into audience sentiment and market trends.

• Performance Analysis & Optimization:

  • Utilize social media analytics tools to track, analyze, and report on campaign performance, identifying areas for improvement and optimization.

  • Generate regular reports on key metrics, providing actionable insights to relevant stakeholders.

  • Conduct A/B testing on content and strategies to continuously improve engagement and reach.

• Cross-Functional Collaboration:

  • Collaborate on content strategy with paid media and digital marketing, content marketing, product marketing, demand generation, employee brand and HR, and sales teams to ensure integrated campaigns and consistent messaging.

  • Provide guidance and support to internal stakeholders on social media best practices.

  • Work with external agencies or partners as needed, including digital marketing and public relations agencies, partners, and customers.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 5+ years of dedicated experience in organic social media management, with a strong focus on B2B tech.

• Proven track record of developing and executing successful global social media strategies across multiple platforms.

• Deep understanding of the B2B buyer journey and how social media contributes to lead generation and pipeline acceleration.

• Expertise in LinkedIn, X/Twitter, and YouTube strategies for B2B audiences. Experience with other relevant platforms (e.g., Instagram, Facebook, Reddit, industry-specific forums) is a plus.

• Excellent written and verbal communication skills, with the