Sr. Director, Head of Brand Strategy & Management

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

About the team

The Global Brand & Creative team within Marketing is responsible for our brand and marketing creative. From building brand awareness campaigns to designing experiences like Dreamforce, our multi-faceted team does it all. We are a collection of designers, copywriters, strategists, PMs, and more, whose sole purpose is to bring the brand to life across our incredible portfolio of work.

About this role

Salesforce is betting big on the future. With the launch of Agentforce, continuous product acquisitions, and the build-out of Operating Units, our leadership is emboldening its teams to go big and go fast. To keep up, it is our top priority to ensure that our global teams and partners have the brand foundations, strategic perspective and insights, and enablement resources they need to act as brand ambassadors. That’s where you come in. 

As the Head of Brand Strategy & Management, this new role will be critical in making sure that everything we do is on brand and on strategy. With a dedicated team for support and ability to expand, this role will have 4 core focuses:

• Drive the strategic evolution of the brand, defining the roadmap for launch, development and delivery

• Deliver on brand messaging strategy and hierarchy to help integrate and connect assets across the entire funnel

• Deliver brand enablement and training resources and tools to empower a global community of brand ambassadors in our employees and agency partners

• Set the vision, structure and course for this newly consolidated group of strategists, researchers, and brand managers to deliver on our brand goals

This role will report into the SVP, Global Brand & Creative and work closely with key leaders across ELT, Campaigns, PMM, and Creative.

What you will do

Brand evolution

• Drive the strategic evolution of the brand, defining and executing the roadmap for launch, development and delivery

• Partner with Brand Creative to infuse the brand strategy into the evolution of the brand identity, working in lockstep with internal teams and agency partners to bring it to life across all outputs

• Deliver the subsequent briefs and strategic oversight needed to bring the brand evolution to life across key touchpoints

Brand strategy & messaging

• Deliver a defined brand messaging strategy and hierarchy, evolving as the brand portfolio and company strategy evolves

• Work with key cross-functional leaders and creative strategists to ensure the right level messaging across all marketing outputs

• Work with key cross-functional leaders to define and document the brand and naming architecture to aim to unify and bring clarity to the system

• Own and run the brand health studies and related research, determining and delivering key insights and learnings to help executives, creatives and marketers make informed, strategic decisions 

Brand enablement

• Partner with Brand Design & Development to build the structure, cadence and resources for global brand enablement

• Identify tools and systems to help empower global teams deliver on work seamlessly and efficiently, e.g. Canva, ask-bots 

• Own the communication, cadences and distribution of key enablement training and resources

• Bring our enablement and training resources to life to empower a global community of brand ambassadors in our employees and agency partners

• Partner with Ops to consolidate various brand review processes to create a single, streamlined resource for brand support and consultation

Team management