SAP - Corporate Marketing: Integrated Marketing Program Lead, SAP Business Suite

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

 

 

 

TEAM OVERVIEW

The role of the Corporate Marketing team is to create a best-in-class, digital-first organization for SAP to increase the effectiveness, scale, and agility of SAP’s digital ecosystem. As the central conductors, the role of the Integrated Marketing team within SAP’s Corporate Marketing team will deliver across the entire customer journey connecting awareness, demand, adoption, and moments to unify program and campaign functions to drive connected marketing plans. Our end-to-end marketing programs bridge customer need to SAP cloud revenue aligned to growth priorities and objectives, and extend impact through Field, Partner, and Sales activation. This Program Lead role for the SAP Business Suite will work in close partnership with teams and leaders in Product Marketing and Corporate Marketing to drive net new growth across SAP’s portfolio of offerings. Join the team to shape the market narrative for SAP and our capabilities and differentiators across AI, data, and applications.

 

THE ROLE

Integrated Marketing Team: SAP Business Suite Program Lead  

This senior marketing strategy role plans and runs global marketing programs to deliver business results.

 

RESPONSIBILITIES

• Translates high-level marketing goals into actionable plans and orchestrates across multiple teams to drive omni-channel execution.
• Architects the program strategy and customer journey for buyer-driven demand efforts aligned to the marketing plan and growth priorities to drive connected sales and marketing outcomes.
• Primary program-level contact with the Product Marketing teams to align on the strategy, identify planning dependencies, and manage success of the program.
• Orchestrates the go-to-market efforts with a broader virtual team to ensure channel teams, content teams, and functional experts can build aligned plans to achieve demand objectives.
• Supports the Integrated Marketing Lead on business reviews to report on performance and impact against marketing metrics and required optimizations to achieve business targets.

 

OUTPUTS

• Program strategy, plans and artifacts
• Channel & execution strategies
• Investment proposals
• Program performance and insights

 

SUCCESS METRICS

• Bueinss performance and funnel performance metrics
• Program milestones
• Resource optimization effectiveness
• Customer journey optimization
• Stakeholder alignment scores

 

EXPERIENCE & KEY SKILLS

• Minimum 8-10 years of B2B or B2C digital, high-tech marketing experience
• Bachelor’s degree or equivalent required
• Excellent with marketing strategy andplanning  for marketing programs
• Experience successfully orchestratin