Senior Content Analyst - Social Media
Blue Cross NCAbout the role
Job Description
The Content Strategist is responsible for developing and leading content strategies, with a heightened focus on social media, that educate, inspire, and empower key audiences while advancing Blue Cross NC business and brand priorities. This role translates enterprise, campaign, and integrated planning strategies into clear, audience-driven content approaches across social media, blog content, newsletters, print, and other owned content channels.The Content Strategist takes a holistic view of content, ensuring stories, messages, and information are delivered in the right formats, through the right channels, at the right moments to guide audiences from awareness to consideration to conversion.
This role partners closely with integrated teams including brand and campaign strategists, content creators, channel owners, and performance marketing partners to shape content that is intentional, integrated, and effective.
Senior Content Analyst – Social Media
What You’ll Do
Develop and lead social media–led content strategies that drive awareness, consideration, and conversion, with a strong focus on influencing sales and business outcomes
Translate business and brand objectives into content pillars, messaging frameworks, and platform-specific approaches
Lead social content direction across organic and paid channels, ensuring alignment with broader owned channels (web, email, print, etc.)
Identify content opportunities that support brand reputation, education, sales enablement, and member engagement
Partner with demand generation to align paid social targeting, messaging, and strategy
Serve as the content strategy lead within cross-functional teams to embed content early in planning and execution, collaborating with brand, communication, creative and marketing partners
Develop clear, strategic creative briefs and guide execution across internal teams and agency partners
Create and contribute to social-first content, including graphics and videos with the ability to concept, script, produce and participate as on-camera talent as needed
Ensure all content aligns with brand voice, channel best practices, and audience needs while optimizing for performance
Manage editorial calendars, identify content gaps, and support workflow execution using tools like SproutSocial
Track and optimize performance, leveraging data and insights to continuously refine content strategy
What You Bring
Bachelor's degree or advanced degree (where required)
5+ years of experience in related field.
In lieu of degree, 7+ years of experience in related field.
Bonus Points
Experience working with content creation software such as Canva or CapCut
Exposure to Ai creation tools
What You’ll Get
The opportunity to work at the cutting edge of healt
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