Manager, Digital Activation

<h2></h2> <p>Can you see yourself playing a central role in building up our global digital demand engine, delivering high quality data-driven marketing to really make an impact on sales? Then perhaps you are the team member we can’t wait to meet!</p> <p> </p> <p>Structured and scalable demand generation is the core of our digital marketing ambition – driving content, activation, lead handling and marketing qualification – but we are not there yet. That’s why we are looking for you.</p> <p> </p> <p>As our new Manager for Digital Activation, you will spearhead strategic and tactical initiatives to drive engagement, conversion, and maximize our digital presence across various platforms. With your team, consisting of 4 paid activation specialists, you will define, implement, measure, and refine creative, compelling, and effective demand generation for our wholesale business.</p> <p> </p> <p> </p> <p>Join our Demand Generation team in Digital Marketing</p> <p>Working under the Global Marketing umbrella, Digital Marketing is a department of about 35 experienced professionals across Denmark and Poland. In close collaboration with brands, sales, and creative teams, we define and facilitate digital marketing for our four global hearing aid brands: Oticon, Philips, Bernafon and Sonic.</p> <p> </p> <p>As our new Manager for Digital Activation, you will be part of the newly established Demand Generation team within Digital Marketing. We are a skilled team of 15 digital specialists with the desire to become the best inbound and outbound demand generation team in the industry - delivering a targeted, personalized, and automated digital customer experience across platforms and channels.</p> <h2></h2> <p>Define the future of Demand Generation at scale</p> <p>You will ensure implement our digital marketing strategy. This means creating and executing multi-channel demand generation strategies, that are aligned to brand and sales objectives to support pipeline and revenue goals. You enjoy the art of digital marketing, and you have a solid understanding of how Digital Activation can fuel customer engagement and support business goals. You have a performance-focused mindset and a solid background working with Paid Media in a global context and experience in managing activation specialists.</p> <p> </p> <p>What are we looking for?</p> <p>You are performance-focused with a solid digital background and extensive experience in working with Paid Media at scale. Setting a clear direction for your team while securing stakeholder buy-in, and navigating in change and uncertainty comes natural to you. </p> <p> </p> <p>You have:</p> <ul> <li>A career which has included a leadership role within Digital Marketing and has solid experience with working in the B2B enterprise space (regulated industry experience will be considered favorably).</li> <li>A solid documented history of delivering paid &amp; owned channels demand generation.</li> <li>In-depth understanding of how to analyze and optimize conversion rates throughout the marketing funnel.</li> <li>Extensive knowledge and experience in understanding the possibilities and limitations of the different digital channels.</li> <li>Experience with marketing technology, CRM and automation platforms.</li> <li>Is process oriented and understand how to build to scale.</li> </ul> <h2></h2> <p>You are: </p> <ul> <li>Highly quantitative in your approach with a comprehensive understanding of data.</li> <li>Motivated by working both at a strategic &amp; tactical level.</li> <li>Self-motivated and outcome focused.</li> <li>At ease with complex stakeholder setups, including proven communication skills.</li> <li>A person who can easily relate to others and motivate.</li> <li>Most likely in possession of a higher degree in digital, communication, marketing or similar.</li> </ul> <p>  </p> <p>We can make a difference </p> <p>You will be part of a collaborative environment built on trust and openness, where you will find great perseverance. We are a growing international company, where everyone strives to ensure that customers find our products the most attractive on the market. You will become part of a work environment where flexible working conditions, knowledge-sharing and professional respect make it both exciting and meaningful to go to work. </p> <p> </p> <p>Want to join the team? </p> <p>Then please send your CV and application as soon as possible, as we are screening applications on a continuous basis - and no later than 1st of April. Please notice that we only accept applications through our online recruitment system.  </p> <h2></h2> <p>If you would like to hear more about the job, you are welcome to contact Director of Demant Generation in Digital Marketing, Kenni Dalby at kndl@demant.com.</p> <p>  </p> <p>We are looking forward to hearing from you.  </p> <p>  </p> <p>About Demant </p> <p>Demant is a world-recognised hearing healthcare and technology group built on a heritage of care, health, and