Brand Manager - Pedialyte Delivery Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Job Title
Brand Manager – Pedialyte Delivery Marketing. 

Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution.

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity
This position works out of our Columbus, OH location in the Nutrition Division.  Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives. 

As the Pedialyte Brand Manager of Delivery will be responsible for driving demand focusing on the HCP and Sports channel. This includes setting the strategy for these channels, executing that strategy including creative development, budget management, and measuring results. This person will also be responsible for forecasting supporting the LBE (latest best estimate) process including HCP, trade and media forecasts partnering with Sr. Brand Manager and peers, Finance and Commercial Analytics.

What You’ll Work On

• Lead HCP Marketing for Pedialyte brand including strategy, developing field sales and patient aids and kits, and sampling and coupon execution in partnership with HCP Sales and HCP Marketing

• Lead Sports Strategy defining the role of sports/exercise for the Pedialyte brand, developing go-to market plan to drive sales and relevancy in the sports space including type and level of sport, and executing this plan

• Forecast and measure impact of HCP and Sports channels to understand impact to business and optimize plans for future

• Partner with Finance and Commercial Analytics on LBE (latest best estimate) process to develop consumption forecast with ownership of media and trade forecast modeling working hand in hand with peers on inputs

• Participate in the development of business plans, identify areas of concern, and modify marketing programs to address changes in the marketplace.

• Assess potential market expansion opportunities such as new distribution channels as well as competitive threats, inclusive of and beyond, HCP and Sport

• Present brand and marketing programs to Sr. Management inclusive of strategy, execution and measurement plan

• Manage budget monthly with direct input to forecast models and financial decisions

• Collaborate with internal and external stakeholders to achieve objectives.  These groups may include the Field Sales teams, Retail Sales Teams, Commercial Operations, Commercial Analytics, Logistics, Deployment, Supply Chain, Quality, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies.

Required Qualifications

• 5-7 years of brand management or marketing experience. Preferred experience in healthcare or food and beverage industry

• Time and project management skills, including the ability to work on multiple projects at the same time

• Strong