Marketing Senior Specialist

Brown and Caldwell has an exciting opportunity for a full-time Marketing/Proposal Senior Specialist in our growth-oriented engineering, environmental consulting, and construction firm serving our Private Sector Business Unit (PSBU). This exciting position will focus on supporting PSBU’s strategic growth market sectors, including the company’s data center portfolio. The position is ideal for candidates with a passion for strategic business development, compelling writing, creative thinking, and pursuit development. We are looking for candidates who are self-driven, efficient with deadlines, and able to work effectively with diverse teams of engineers, marketers, and design staff to create and develop persuasive content and standout deliverables. The successful candidate will partner and work closely with senior marketing and sales leaders on tracking opportunities and developing strategies to capture work in competitive markets; create persuasive proposals, presentations, and marketing materials; and maintain systems and tools to promote overall efficiency and effectiveness. The position provides a variety of sales and marketing support functions as outlined below. The ideal candidate is capable of serving as the Primary Marketer with little oversight. This position has the ability to work virtually and can be filled near our Virginia Beach, Richmond, Ramsey, or Portland offices. 

Detailed Description: 

The Marketing/Proposal Senior Specialist works closely with senior leaders supporting sales/marketing and business development efforts, including proposal tracking; creation of persuasive proposals, presentations, and marketing materials; and maintenance of systems and tools to promote overall efficiency and effectiveness. Primary responsibilities include the following:  

• Proposal/Presentation Development: Partners with Sales Leaders and pursuit teams to advance our position and deliver proposals that resonate with our clients. Responsibilities include coordinating all elements of pursuits: strategy development, messaging, content development, formatting, proofreading, coordination with graphics, editing/review, compliance, brand adherence, with a strong focus on efficient and timely production. Ability to direct and lead interview preparation and coaching of technical staff as required.
• Client Development: Partners with CSMs to understand and respond to client requests, needs, meetings, and events. Provides general business development support to facilitate client contact by Client Service Managers (CSMs), including assembling information packages; connecting CSMs to other clients, experts, and opportunities within the organization; organizing client workshops and special events; and maintaining marketing files.
• Market Sector and Overall Business Development: Coordinates with other marketers and senior technical staff to implement market area and market sector growth strategies. Support communications and branding efforts to enhance BC’s position in the market.  Provides planning support for regional conferences to maximize presence and investment.
• Meeting Facilitation: Facilitates client service team and pursuit-related meetings, including working with external teaming partners
• Marketing Information: Manages process to create and maintain well-organized, up-to-date qualifications statements, project descriptions, and resumes that reflect firm strengths and client benefits. Provides timely entry of accurate and complete opportunity information and products in company tracking system. Contributes to/provides training on best practices. Contributes to company marketing process improvements to support efficiency and overall sales program effectiveness.

Desired Skills and Experience: 

• A Bachelor’s degree (Communications, English, Journalism, or Marketing preferred) with 7+ years of experience in a related role. Experience in engineering, environmental, architectural, and/or construction field is a plus.
• Excellent interpersonal and communications skills with emphasis on superior persuasive writing and presentation ability. Experience coaching others in interviews/presentations required.
• Ability to multitask, prioritize, and work independently as well as in team environments, often under tight deadlines.
• Highly skilled in persuasive writing.
• Ability to identify key issues and patterns from partial/conflicting data.
• Proficient use of Microsoft Outlook, Word, PowerPoint, and Excel.
• Experience with InDesign highly preferred.
• Travel up to 10%.

Salary Range: The anticipated starting pay range for this position is based on the employee’s primary work location and may be more or less, depending upon skills, experience, and educ