Senior Director, Enterprise Marketing
DatavantAbout the role
<div class="content-intro"><p>Datavant is the data collaboration platform trusted for healthcare. Guided by our mission to make the world’s health data secure, accessible and actionable, we provide critical data solutions for organizations across the healthcare ecosystem - including providers, health plans, researchers, and life sciences companies. From fulfilling a single patient’s request for their medical records to powering the AI revolution in healthcare, Datavanters are building the future of how data is connected and used to improve health. <br><br>By joining Datavant today, you’re stepping onto a driven and highly collaborative team that is passionate about creating transformative change in healthcare.</p></div><p><strong>Summary:</strong><strong><br></strong>The Senior Director of Enterprise Marketing is a strategic, hands-on leader responsible for unifying Datavant’s marketing efforts across business verticals and driving excellence across the enterprise. This role serves as the connective tissue between central marketing functions and vertical teams, ensuring consistency, quality, and impact in how Datavant shows up in the market. The Director will lead centralized marketing initiatives, including digital and content marketing, marketing operations, creative strategy, and enterprise-level narrative development to strengthen brand awareness, demand generation, and corporate reputation. This individual will work closely with Strategic Communications and Product leadership to drive alignment and accelerate growth in a fast-paced, high-growth healthcare technology environment.</p> <p><strong>Key Responsibilities:</strong></p> <ul> <li>Develop and execute Datavant’s enterprise marketing strategy in partnership with vertical marketing leads, ensuring alignment and cohesion across business units.</li> <li>Drive marketing operations excellence, including systems-level decision-making, process optimization, and website ownership.</li> <li>Oversee digital and content marketing strategy to enhance Datavant’s online presence, engagement, and thought leadership.</li> <li>Partner with Strategic Communications on external recognition, public company readiness initiatives, and corporate narrative development.</li> <li>Lead enterprise-level initiatives for top-of-funnel demand generation, leveraging cross-vertical collaboration to amplify impact.</li> <li>Manage creative resources and standards to ensure consistent, high-quality brand execution across all materials and channels.</li> <li>Serve as a central connector and advisor to marketing teams across verticals, sharing best practices and driving continuous improvement.</li> <li>Support Corporate NPS initiatives by aligning marketing efforts with the company’s broader customer experience
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